Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSAn award-winning campaign that cut-through the crowded PPI market
17,000+
clicks to site
23,375%
growth in followers
4,686%
increase in engagements
CIPR Award Winners
We scooped two awards for FTR at the CIPR North West PRide Awards 2018. Gold for Best Use of Digital and Silver for Best Use of Social Media.
Key Coverage
What we did
Branding
Web design & development
Digital assets
Social media management
Paid social strategy
Creative content
Optimised blogs
PR
In a nutshell
The PPI market is saturated and consumers have become fatigued from the hard sell.
To create cut-through for claims management specialists, First Target Recoveries (FTR) Jam devised a fully integrated campaign that caught consumers’ attention and generated solid leads for the client.
the clever bit
The Challenge
Increase brand awareness for FTR and encourage consumers to start the claims process with them rather than more established competitors.
We had to be clever with our messaging, ensuring that all activity cut-through a crowded marketplace.
Branding & website
We created a brand to reflect FTR, leading the field and championing the consumer. Our UX friendly site provided the customer with all the info needed.
SEO-Friendly content
Positioning FTR as industry experts with regular blog content discussing PPI but also money-saving advice, interesting facts and stats.
Social media
Useful content including tips, infographics, funny gifs, industry updates and informative blogs. Organic was teamed with a paid strategy, directing people to the website.
Creative campaigns
Our interactive postcode tracker helped consumers find the average refund in their area. Supported with nationwide news highlighting Birmingham as the PPI capital of the U.K. Highly geo-targeted paid social gave consumers tailored info specific to their location.
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