Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTS35% increase in enquiries following press activity
153%
increase in backlinks
182
pieces of coverage (52% above target)
65.7M
overall reach
Key Coverage
What we did
Media support
Blogs
Features
Social media
In a nutshell
DueCourse is a disruptive Fintech start-up, allowing small businesses to get paid within hours of invoicing
The challenge? The Fintech sector is fiercely competitive, and DueCourse needed to stand out in the competitor landscape.
Jam was tasked with devising and delivering an engaging and robust campaign to raise awareness of the company within the finance, small business and accountancy industries.
the clever bit
We listened…
We conducted intensive research into target sectors, influencers, journalists and publications, which allowed us to paint a detailed picture of each media, the information preferred and its delivery, as well as understanding the key talking and pain points for each.
Tailored activity plans
We created bespoke strategies for each target sector
Then we acted…
Influencer targeting
Regular dialogue and interaction with key industry figures
Media relations
Strategically phased media targeting and relationship building
Content production
Value-add content created and repurposed for media coverage
Speaker opportunities
Providing additional client exposure in key industry circles
86% of articles included a direct client quote
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