Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSJam won two CIPR PRide gold awards for, best use of social media and best low budget campaign
24K%
increase in Twitter followers
420%
increase in Facebook followers
1.2M
total reach
Key Coverage
What we did
Geo-targeting
Forums
Giveaways
Media support
In a nutshell
C.K tools is a major player in the UK professional hand tool market
The challenge? Global competitors dominate the sector, and it was our job to find a way around this barrier.
With low-level social media activity being managed in-house, C.K tasked JAM with building its social profile, to grow a solid and truly engaged following to rival its much larger competitors.
the clever bit
We listened…
Through conducting competitor analysis and social listening, we discovered there was very little dialogue between competitors and followers, and that humorous content and giveaways were very popular among tradespeople.
We delivered outstanding results
Jam increased the relative growth rate by 410%
Then we acted…
Influencer targeting
Regular dialogue with respected industry figures
Geo-targeting
Targeting active regions to recruit and expand followers
Content production
Publishing humorous and best practice content
Product news
Educating audiences on quality of product range
Forums
Tapping into electrical community to promote and share activity
Media support
Raising awareness in print media through key contacts
Giveaways
#FreebieFridays and #WinWednesday comps to engage audience
Brand ambassadors
Regularly interacting with the brand and rewarded for loyalty
Our average engagement rate was 17% compared to the industry average of 0.2%
“Jam are a results-driven, proactive agency. Meticulous, professional, personable and enthusiastic! Working with them is a pleasure.”
Graham Godfrey, Brand Manager
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