Silver Marketing Association Member | CIPR | MPA Inspiration Award
Background
BACK TO ALL PROJECTSBrooks Life Sciences
Brooks provides unrivalled sample exploration and management solutions to help customers accelerate discovery, development and delivery. Brooks’ leading capabilities in genomics, cryostorage, automation and informatics help organisations operate with greater speed and precision.
What we did
Creative campaign concept
Campaign narrative
Messaging pillars
Illustration
Social media assets
Animation / Video
The Challenge
Brooks Life Sciences had launched the BioStore™ IIIv, an automated next-generation alternative to manual -80°C mechanical freezers. As a higher value purchase, the BioStore is a longer-term, and vital investment. We needed to demonstrate how its innovation and USPs help organisations operate with greater speed and precision.
The Extraordinary Thinking
This vital piece of equipment is crucial to enable improved thermal stability for stored materials, risk mitigation advantages and processes which are documented and repeatable. So reliant are customers on the BioStore IIIv, that we tapped into the team player mentality and introduced BioStore as the latest member of customers’ teams. We highlighted each USP to showcase the job function the BioStore IIIv could perform in their team. From a skilled Security Guard to an Experienced Data Analysist, the BioStore IIIv was capable of much more than any of it’s competitors on the market.
Delivered
We created a campaign concept that showcased the BioStore IIIv’s USPs whilst also establishing how it would streamline customers’ processes, providing them with greater speed and precision. Through a creative concept that resonated with the audience’s needs, supported by strong animation and illustrations, we positioned BioStore as a vital team member.
Like what you see?
Jam with us and see how we can help you out.
All we need is a few details about your project.
Similar Projects
BACK TO ALL PROJECTS
Great Science Share
Koura