Brooks Life Sciences

Cool creative to accelerate discovery & delivery

Background

Brooks Life Sciences

Brooks provides unrivalled sample exploration and management solutions to help customers accelerate discovery, development and delivery. Brooks’ leading capabilities in genomics, cryostorage, automation and informatics help organisations operate with greater speed and precision.

What we did

Creative campaign concept

Campaign narrative

Messaging pillars

Illustration

Social media assets

Animation / Video

The Challenge

Brooks Life Sciences had launched the BioStore™ IIIv, an automated next-generation alternative to manual -80°C mechanical freezers. As a higher value purchase, the BioStore is a longer-term, and vital investment. We needed to demonstrate how its innovation and USPs help organisations operate with greater speed and precision.

The Extraordinary Thinking

This vital piece of equipment is crucial to enable improved thermal stability for stored materials, risk mitigation advantages and processes which are documented and repeatable. So reliant are customers on the BioStore IIIv, that we tapped into the team player mentality and introduced BioStore as the latest member of customers’ teams. We highlighted each USP to showcase the job function the BioStore IIIv could perform in their team. From a skilled Security Guard to an Experienced Data Analysist, the BioStore IIIv was capable of much more than any of it’s competitors on the market.

Delivered

We created a campaign concept that showcased the BioStore IIIv’s USPs whilst also establishing how it would streamline customers’ processes, providing them with greater speed and precision. Through a creative concept that resonated with the audience’s needs, supported by strong animation and illustrations, we positioned BioStore as a vital team member.