Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSJam brought the new umbrella brand,
‘Travel Innovation Group’ to market
8.2m
opportunities to see
105
pieces of trade coverage
683%
brand penetration
Key Coverage
What we did
Thought leadership
Media outreach
Services / product launches
Awards
In a nutshell
Aviate is the UK’s leadingInclusive Tour flight consolidator,working with over 55 leading airlines across the globe.
Although the UK’s leading flight consolidator, Aviate had minimal presence within the UK travel trade media. With expansion into new services and the launch of a new corporate brand, Jam was appointed to raise awareness of the full Aviate offering and bring the new service and brand to the b2b market.
the clever bit
We led…
Leveraging market issues and trends affecting the travel industry, we positioned Aviate as a credible source of intelligence, insight and information.
We created strong executive equity by establishing founder, Michael Edwards as an authority on travel.
Jam also introduced Journeys to the market
- Aviate's travel agent offering.
Then we acted…
Awarenesscampaign
Highlighting the travel industry’s pain points and Avaite’s solutions
Industrymonitoring
Proactive and reactive commentary on political and environmental developments
Profiling
Positioning Aviate as thought leaders in key travel trade media
Corporate PR
Consistent coverage detailing corporate developments and announcements
Award entries
Secured industry accolades in various travel and business awards
Product launches
Launched new product offerings and Aviate’s new corporate brand, Travel Innovation Group
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