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Aviate

Sky-high results for travel innovators

What we achieved

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Jam brought the new umbrella brand,
‘Travel Innovation Group’ to market

8.2m

opportunities to see

105

pieces of
trade coverage

683%

brand penetration

Key Coverage

Tavolution logo
Travel World logo
Travel weekly logo
Insider logo

What we did

Thought leadership

Media outreach

Services / product launches

Awards

In a nutshell

Aviate is the UK’s leading
Inclusive Tour flight consolidator,
working with over 55 leading
airlines across the globe.

logo

Although the UK’s leading flight consolidator,
Aviate had minimal presence within the UK
travel trade media. With expansion into new
services and the launch of a new corporate
brand, Jam was appointed to raise awareness
of the full Aviate offering and bring the new
service and brand to the b2b market.

the clever bit

We led…

Leveraging market issues and trends affecting the travel industry, we positioned Aviate as a credible source of intelligence, insight and information.

We created strong executive equity by establishing founder, Michael Edwards as an authority on travel.

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Jam also introduced Journeys to
the market

- Aviate's travel agent offering.

Aviate images

Then we acted…

Awareness
campaign

Highlighting the travel industry’s pain points and Avaite’s solutions

Industry
monitoring

Proactive and reactive commentary on political and environmental developments

Profiling

Positioning Aviate as thought leaders in key travel trade media

Corporate
PR

Consistent coverage detailing corporate developments and announcements

Award
entries

Secured industry accolades in various travel and business awards

Product
launches

Launched new product offerings and Aviate’s new corporate brand, Travel Innovation Group

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