What we did
Services / product launches
In a nutshell
Aviate is the UK’s leadingInclusive Tour flight consolidator, working with over 55 leading airlines across the globe.
Although the UK’s leading flight consolidator, Aviate had minimal presence within the UK travel trade media. With expansion into new services and the launch of a new corporate brand, Jam was appointed to raise awareness of the full Aviate offering and bring the new service and brand to the b2b market.
the clever bit
Leveraging market issues and trends affecting the travel industry, we positioned Aviate as a credible source of intelligence, insight and information.
We created strong executive equity by establishing founder, Michael Edwards as an authority on travel.
Jam also introduced Journeys tothe market
- Aviate's travel agent offering.
Then we acted…
Highlighting the travel industry’s pain points and Avaite’s solutions
Proactive and reactive commentary on political and environmental developments
Positioning Aviate as thought leaders in key travel trade media
Consistent coverage detailing corporate developments and announcements
Secured industry accolades in various travel and business awards
Launched new product offerings and Aviate’s new corporate brand, Travel Innovation Group