Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSDelivered a 578% increase on targeted conversions, bringing a phenomenal return on investment for Argos Pet Insurance.
335%
Increase in
Twitter mentions
7.29%
Relative growth against competitors
12.4k
Clicks to site
(82% being new users)
Awards for Argos Pet Insurance
Our work with Argos Pet Insurance won
Best Use of Social Media at the Northern
Digital Awards 2020, Best Use of Social
Media at the CIPR PRide Awards 2019
and was shortlisted for Social Media
Campaign of the Year at the PRmoment
Awards 2020.
Key Coverage
What we did
Social media management
PR
Optimised blogs
Digital assets
In a nutshell
Pet insurance is a saturated market with little differentiating each player, other than price and level of cover.
To make Argos Pet Insurance stand out among competitors, Jam was tasked with devising a solid social media strategy that positioned the brand as the home of happy pets, with the overarching aim of generating leads.
the clever bit
We knew…
We couldn’t rely on a sell-only strategy if we were to create
a micro-community of pet lovers. We understood that pet
owners were akin to new parents – a concept we were to
embody to generate cut-through. As a result, we created a
two-pronged approach with a weighted focus of 80%
engaging and continuous strategy driving traffic to site
and 20% positioning the brand as playful and the home
of happy pets.
Jam launched the Pet of the Month photo competition on Argos Pet Insurance's social channels.
Then we acted…
Communityengagement
Creating two-way dialogue to directly engage with audiences.
Bespokeblog content
Offering essential insights and advice for knowledge-hungry pet owners.
Photocompetitions
Launched Pet of the Month photo competition to generate engagement
Paid socialcampaign
Driving engagements, clicks to site, and leads for maximum conversions.
Drivingleads
Understanding peak times for the client, we focused on key periods for sorting finances and breeding seasons
Topicalpet-related days
Capitalised on the reach of popular hashtags to generate engagement
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