At Jam, we believe in creating extraordinary campaigns for brands and organisations with a mission. That’s why we’re over the moon to announce our continued partnership with Manchester Pride for the third year running.
A partnership built on purpose
Manchester Pride is one of the UK’s leading LGBTQ+ charities. It’s more than just an annual celebration – it’s a year-round commitment to championing equality, amplifying underrepresented voices, and fostering unity. For Jam, working with Manchester Pride isn’t just about PR, it’s about contributing to a cause that resonates deeply with our team.
Over the past two years, our collaboration has delivered big wins, including:
- 1,300+ pieces of media coverage, featuring platforms like the BBC, ITV, Metro, Gay Times, Pink News, and Manchester Evening News.
- A 10.1 billion reach, putting Manchester Pride firmly on the map as a world-class celebration of LGBTQ+ life.
- Engaging campaigns that not only promoted events but shone a spotlight on the charity’s vital year-round work.
The Jam formula for charity PR success
When charities choose us, they don’t just get an agency, they get a partner that’s as passionate about their mission as they are. Here’s why our approach works:
We build stories that matter
Manchester Pride isn’t just about parades and parties, it’s about real people and real change. By telling stories that inspire action, we’ve helped Manchester Pride connect with audiences on an emotional and intellectual level.
We combine purpose with creativity
Every campaign we create is tied to Manchester Pride’s mission, whether it’s celebrating National Coming Out Day or promoting local queer talent. We balance bold creativity with a clear sense of purpose to ensure every message lands with impact.
Local roots, global boots
While Manchester Pride has a global reputation, it’s deeply rooted in its local community. Our campaigns promote local LGBTQ+ organisations, champion queer voices, and celebrate Manchester’s rich cultural diversity, all while attracting international voices.
Why charities should invest in PR
The charitable sector is fiercely competitive, and standing out requires more than just good intentions. With the right PR strategy, charities can amplify their message, reach new audiences, and drive meaningful change. For Manchester Pride, our work ensures their advocacy stays at the forefront while positioning their events as world-leading celebrations of LGBTQ+ culture.
Let’s make extraordinary happen
At Jam, we’re proud to work with ambitious charities like Manchester Pride. Whether it’s empathy-driven storytelling, innovative digital campaigns, or bold PR strategies, we deliver extraordinary thinking with extraordinary results.
If your charity is ready to make an impact, let’s chat.
