Jam News
Things have been full speed ahead at Jam Towers recently – the energy is high, the extraordinary thinking is flowing and the dial is well and truly turned up.
The last few months have seen some serious momentum. We’ve recently welcomed five fantastic clients to our roster, taking this year’s total wins to 13! So, we’re taking a moment to pause, reflect, and celebrate the brilliant partnerships we’ve been busy building. Spoiler: there’s a lot to shout about.
Growing our appetite with Worldwide Global Brands
As specialists in Food & Drink, we’re excited to have teamed up with Worldwide Global Brands, a leading distributor and manufacturer of American-inspired snacks – including consumer favourites Toast’em Pop-Ups (yes, the original Pop Tarts!). Our task? Build a standout social, PR and influencer strategy that drives appetite, awareness and engagement across its full snack and beverage portfolio.
As the food and drink industry adapts to shifting regulations, including the landmark ban on paid advertising for products high in fat, salt, and sugar (HFSS) across TV, online, and digital platforms, brands are being forced to rethink how they connect with consumers. Our campaign focuses on insight driven storytelling and trend responsive content to fuel awareness and engagement with the brand’s products. This includes a brand new presence on TikTok Shop, a targeted micro-influencer network, and a dynamic always-on press office to connect with consumers.
Taking the turbulence out of travel with Yoto Play
Next stop: screen-free storytelling. We recently partnered with Yoto Play, the innovative audio platform loved by children and parents in the UK, France, USA and Australia. With eight in ten* parents worried about their children’s screentime, Yoto’s award-winning Yoto Player offers a calm, creative alternative – playing stories, music, sound effects and more without the need for screens or parental worry.
Our campaign focused on travel moments – those car journeys, airport waits and holiday restaurant visits where kids (and adults) are prone to meltdowns. We built a social and content-first campaign that positioned the Yoto Mini as the must-have travel essential for families, combining content creation with storytelling to show how Yoto helps take the turbulence out of travel and makes adventure more enjoyable, and screen-free.
Supporting youth empowerment with OnSide
We’re proud to be growing our presence in the charity sector through a powerful new partnership with OnSide, a national youth charity that believes all young people should have the opportunity to discover their passion and purpose.
With four new Youth Zones currently in development across the North of England, we’re supporting OnSide with a strategic PR campaign to drive awareness, media visibility and community engagement. It’s work with impact, and for our team, it marks a growing specialism in purpose-led partnerships that deliver real-world change.
Running with realbuzz
Speaking of charity, our partnership with realbuzz, the home of charity running, continues to hit new strides. What began as a TikTok-first collaboration at the start of 2025 has evolved into a full multi-channel partnership spanning social, PR, paid and events.
Since our work launched, we’ve driven a 9,000% increase in TikTok followers, supported key events, and expanded reach across channels. And the results speak for themselves: £15 million raised for charity across realbuzz’s network in 2024/25. We’re thrilled to keep running with them into this next exciting chapter.
Jet-setting into another year with Constance Hotels & Resorts
Last but by no means least, we’re thrilled to be continuing our partnership with Constance Hotels & Resorts, a collection of luxury Indian Ocean escapes known for their elegance, exceptional service and breathtaking surroundings.
Now entering our third year together, we’re working closely with the team to grow and elevate the brand’s presence across Instagram, Facebook, Pinterest and paid social, creating a content strategy that captures the essence of island life and showcases the unique personality of each resort.
With travel trends shifting and the digital space evolving fast, we’re constantly adapting to ensure the brand stays front of mind – not just as a holiday destination, but as a symbol of unforgettable experiences.
We’re just getting started
We’re only halfway through the year, but the energy is sky high. A huge thank you to all of our new and long-standing partners for trusting us to deliver bold ideas, standout storytelling and extraordinary thinking.
Want in on the action? Let’s chat.
