If you’re here, chances are you’re a travel brand – or, you’re curious about that visual platform everyone’s talking about: Pinterest.
When brands map out their marketing budgets, most tend to allocate a hefty budget into Google and Meta, often overlooking Pinterest’s untapped potential. With over five billion searches – one billion of them travel-related – happening on Pinterest every month (Pinterest Travel Report), this platform isn’t just a mood board – it’s a powerful tool that can drive serious results when used strategically. Trust us, it deserves a spot in your digital marketing arsenal.
Where the journey truly begins
For many people, Pinterest is the starting point to plan their next holiday, pinning everything from beach resorts and city breaks to airport outfits and packing tips. Users turn to Pinterest to map out their perfect getaway, often with no set destination in mind, just a craving for inspiration.
Before travellers turn to Google, they turn to Pinterest (Skift) to spark ideation – making it the perfect place for your brand to stand out and make an impact. By sharing a selection of eye-catching, aspirational content, you can inspire and influence their journey from the very first pin. The trick is to position your brand at the heart of their travel planning and be the guide that turns inspiration into action.
High travel intent
Still need some convincing? Maybe this will persuade you. Pinterest users have a much higher travel intent in comparison to users on other platforms – they don’t just dream about travel, they actively plan for it.
The stats really do speak for themselves…
- 8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapes
- Since 2023, searches for ‘travel vision board’ and ‘packing guide’ have skyrocketed by 210% and 480%
- 20% of users are more likely to have plans to travel in the next 3-6 months
With over one billion users searching for travel-related content every month, this is your sign to put your brand on their itinerary (Pinterest Newsroom, 2024).
The future of search is visual
With the rise of social media platforms like Pinterest, Instagram and TikTok, we’ve evolved into a visual nation, ever seeking inspiration and discovering new ideas through images and videos. Pinterest, alongside its other counterparts, leads this shift, offering a curated feed of stunning, captivating content that taps into our craving for visual discovery.
Unlike traditional search engines, Pinterest isn’t just a tool to find answers – it’s the starting point of a journey. While Google offers direct solutions, Pinterest sparks creativity, guiding users through the exploration process. Whether they’re planning their next getaway or envisioning their dream home, Pinterest provides a visual experience, making it the ideal platform to influence early-stage decisions.
The bottom line
The takeaway here is clear: the future of search and discovery is visual which is why Pinterest is pivotal for travel brands. By embracing this visual shift, brands can position themselves at the forefront, guiding users from the spark of an idea to making their next big decision.
Let’s make extraordinary happen
At Jam, travel marketing is our bread and butter. As travel experts, we’re proud to work with luxury hospitality brands like Constance Hotels & Resorts. Whether it’s empathy-driven storytelling, innovative digital campaigns, or bold PR strategies, we deliver extraordinary thinking with extraordinary results.
The proof is in the pins. Take a look at what we’ve done across Pinterest for Constance Hotels & Resorts.
Ready to jam with us? Let’s chat!
