The JAM Jar
In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists. (more…)
PR has evolved in many ways over the last decade or two, and – although any consultant worth their Bollinger will have upskilled their offering to meet growing digital demands – traditional PR skills and services are still required for many clients as part of their comms strategy. (more…)
The way we report and measure the success of our work for clients has changed greatly over the years.
Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.
Here’s what you need to know about how we now measure our success in a digital era. (more…)
If you like staying informed and enjoy thought-provoking discussions, listening to podcasts is a no-brainer. We’ve invited Ross Menghini, co-founder of podcasting agency Hear and Tell, to discuss the industry’s latest trend. (more…)
