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The JAM Jar

Defining Public Relations - an art form in itself!

16.10.19

If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that.  (more…)

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)
building your brands personality - jamjar

19.09.19

Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.

So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.

 

If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)

Apple showcases the iPhone 11… and a hard-earned lesson in PR

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

Why it pays to launch a bold campaign

09.09.19

As an agency that keeps our clients moving with the times, we find ourselves looking across the industry for inspiration. One thing we love is when brands go all-in with an advertising campaign that could cause a stir, but it pays off big time. (more…)

The power of a creative PR stunt

02.09.19

We love getting imaginative with our clients. There aren’t many better ways for generating brand awareness than a creative idea. 

Here are four reasons why PR stunts can work for your business, and some examples of successful creative campaigns…

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Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

How to make your press release stand out with visual storytelling

14.07.19

In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)