The way we report and measure the success of our work for clients has changed greatly over the years.
Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.
Here’s what you need to know about how we now measure our success in a digital era. (more…)
Blogs form a significant part of any content marketing strategy. That’s because they have many benefits such as raising brand awareness, building SEO of a website and enabling a client to reach its target audience.
We’ve put together five top tips we always follow to ensure the blogs we write for clients are impactful.
There’s nothing else like a job in public relations – although we are probably a bit biased!
It can be hard work and challenging, but it gives us tremendous amounts of job satisfaction when we deliver solid results for our clients.
Because it’s an exhilarating yet rewarding profession, jobs are in high demand. So, if you have decided on a career in public relations, you’re probably wondering what the the best way in is? And not having a degree in PR isn’t a dealbreaker.
Here’s the Jam lowdown…