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The JAM Jar

14.02.20

Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring. (more…)

10.01.20

If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know. (more…)

26.12.19

Crises happen – it’s as simple as that. But from a PR perspective, how you handle crisis management can have a huge impact on corporate reputation.

2019 has seen its fair share of crises happen to companies, organisations and individuals. Some of them heartbreakingly tragic, some of them thought-provoking.

We take a look at three notable crises of 2019, and how they were handled from a communications perspective: (more…)

27.10.19

The spooky season is finally here! To get in the ‘spirit’, we’re taking a look back at our favourite Halloween campaigns, ever! (more…)

16.10.19

If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that.  (more…)

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)

19.09.19

Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.

So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.

 

If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

09.09.19

As an agency that keeps our clients moving with the times, we find ourselves looking across the industry for inspiration. One thing we love is when brands go all-in with an advertising campaign that could cause a stir, but it pays off big time. (more…)