PR has evolved in many ways over the last decade or two, and – although any consultant worth their Bollinger will have upskilled their offering to meet growing digital demands – traditional PR skills and services are still required for many clients as part of their comms strategy. (more…)
The way we report and measure the success of our work for clients has changed greatly over the years.
Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.
Here’s what you need to know about how we now measure our success in a digital era. (more…)
If you like staying informed and enjoy thought-provoking discussions, listening to podcasts is a no-brainer. We’ve invited Ross Menghini, co-founder of podcasting agency Hear and Tell, to discuss the industry’s latest trend. (more…)
Blogs form a significant part of any content marketing strategy. That’s because they have many benefits such as raising brand awareness, building SEO of a website and enabling a client to reach its target audience.
We’ve put together five top tips we always follow to ensure the blogs we write for clients are impactful.
There’s nothing else like a job in public relations – although we are probably a bit biased!
It can be hard work and challenging, but it gives us tremendous amounts of job satisfaction when we deliver solid results for our clients.
Because it’s an exhilarating yet rewarding profession, jobs are in high demand. So, if you have decided on a career in public relations, you’re probably wondering what the the best way in is? And not having a degree in PR isn’t a dealbreaker.
Here’s the Jam lowdown…
At the end of 2018, we made a number of predictions on what we expected to see dominate our industry this year. Our verdict: thought leadership will continue to be one of the popular PR trends in 2019.
