Trust is key in any relationship and it’s no different between brands and consumers.
When customers invest money into a brand and have a positive experience time and time again trust slowly starts to build. Those consumers that have true confidence in a brand are also likely to stay loyal to the products and services on offer, becoming an advocate and recommending the brand to friends and family. This is key for creating awareness and supporting your business’ bottom line. (more…)
To stand out from the competition and cut through the noise, it’s important for brands to maintain high visibility and awareness on an ongoing basis. Using PR and digital outreach as part of your strategy is key for increasing awareness and getting brand’s in the media spotlight.
But during a global pandemic, with one news story dominating the media, how can brands stay in the public eye? (more…)
Crises happen – it’s as simple as that. But from a PR perspective, how you handle crisis management can have a huge impact on corporate reputation.
2019 has seen its fair share of crises happen to companies, organisations and individuals. Some of them heartbreakingly tragic, some of them thought-provoking.
We take a look at three notable crises of 2019, and how they were handled from a communications perspective: (more…)
If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that. (more…)