PR Archives -

The Jammers’ 2022 predictions

16.12.21

Doing the hokey cokey with lockdowns, adjusting (and readjusting) marketing plans and trying to get through copy without mentioning the phrase ‘unprecedented times’ – it’s been a weird one.

But that’s enough of that, and we’re only looking forward. Our Jammers have shared their thoughts on what we see coming up over the next year. …

How does traditional PR form part of a digital strategy?

24.09.20

Brand awareness is a core part of a successful integrated marketing strategy. Generating ongoing awareness ensures your target audience recognises your brand, products or services and lays the foundation for further tactics including paid social media and PPC advertising.

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How travel brands are restoring trust in consumers during the coronavirus crisis

14.08.20

Trust is key in any relationship and it’s no different between brands and consumers.

When customers invest money into a brand and have a positive experience time and time again trust slowly starts to build. Those consumers that have true confidence in a brand are also likely to stay loyal to the products and services on offer, becoming an advocate and recommending the brand to friends and family. This is key for creating awareness and supporting your business’ bottom line. …

How to adapt your strategy and hit the headlines during the COVID-19 pandemic

30.07.20

To stand out from the competition and cut through the noise, it’s important for brands to maintain high visibility and awareness on an ongoing basis. Using PR and digital outreach as part of your strategy is key for increasing awareness and getting brand’s in the media spotlight.

But during a global pandemic, with one news story dominating the media, how can brands stay in the public eye? …

7 Marketing Tips for Indie Breweries & Distillers

01.04.20

Although traditional pubs may be struggling to keep up with the changing landscape, Britain’s craft drinks scene is booming, and small-batch gins, rums and artisan beers are helping to boost the sector dramatically, in both the on and off-trade.

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How can influencers work for your brand?

14.02.20

Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring….

Understanding Twitter in 2020 for your brand

10.01.20

If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know….

Crisis management: What 2019 taught us

26.12.19

Crises happen – it’s as simple as that. But from a PR perspective, how you handle crisis management can have a huge impact on corporate reputation.

2019 has seen its fair share of crises happen to companies, organisations and individuals. Some of them heartbreakingly tragic, some of them thought-provoking.

We take a look at three notable crises of 2019, and how they were handled from a communications perspective:…