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The JAM Jar

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

How to make your press release stand out with visual storytelling

14.07.19

In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

Christmas in July Food PR

20.06.19

Did you know that Christmas officially begins in July? If you work in food PR, you will know this fact only too well!  (more…)

4 ways traditional PR can benefit your digital marketing strategy

14.06.19

PR has evolved in many ways over the last decade or two, and – although any consultant worth their Bollinger will have upskilled their offering to meet growing digital demands – traditional PR skills and services are still required for many clients as part of their comms strategy.  (more…)

Jam wins Hard Rock Cafe Manchester

23.05.19

The iconic Hard Rock Cafe restaurant group has appointed us to shake up the PR for their Manchester venue. We were selected to work on their Printworks-based restaurant, following a three-way pitch process.

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Digital age of reporting

03.05.19

The way we report and measure the success of our work for clients has changed greatly over the years.

Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.  

Here’s what you need to know about how we now measure our success in a digital era. (more…)

Why podcasts are the latest trend in the PR industry

18.04.19

If you like staying informed and enjoy thought-provoking discussions, listening to podcasts is a no-brainer. We’ve invited Ross Menghini, co-founder of podcasting agency Hear and Tell, to discuss the industry’s latest trend. (more…)

How to write the perfect press release

28.03.19

We have years of experience securing fantastic coverage for our clients – whether it’s in trade magazines or national and broadcast media.

Here are our top tips for writing the perfect press release. (more…)