In recent years, Artificial Intelligence (AI) has revolutionised the marketing industry by providing businesses with tools to automate complex tasks, personalise customer experiences, and analyse large volumes of data….
The JAM Jar
As the cost of living continues to increase, concerns regarding inflation and sluggish economic growth are on the rise. Marketing is instrumental to business success, however in an age-old debate, marketing budgets are often the first to be cut in a time of reduced spending. That’s why marketers are now under more pressure than ever to work their budgets as hard as possible….
Doing the hokey cokey with lockdowns, adjusting (and readjusting) marketing plans and trying to get through copy without mentioning the phrase ‘unprecedented times’ – it’s been a weird one.
But that’s enough of that, and we’re only looking forward. Our Jammers have shared their thoughts on what we see coming up over the next year. …
Brand awareness is a core part of a successful integrated marketing strategy. Generating ongoing awareness ensures your target audience recognises your brand, products or services and lays the foundation for further tactics including paid social media and PPC advertising.
…
Trust is key in any relationship and it’s no different between brands and consumers.
When customers invest money into a brand and have a positive experience time and time again trust slowly starts to build. Those consumers that have true confidence in a brand are also likely to stay loyal to the products and services on offer, becoming an advocate and recommending the brand to friends and family. This is key for creating awareness and supporting your business’ bottom line. …
To stand out from the competition and cut through the noise, it’s important for brands to maintain high visibility and awareness on an ongoing basis. Using PR and digital outreach as part of your strategy is key for increasing awareness and getting brand’s in the media spotlight.
But during a global pandemic, with one news story dominating the media, how can brands stay in the public eye? …
Although traditional pubs may be struggling to keep up with the changing landscape, Britain’s craft drinks scene is booming, and small-batch gins, rums and artisan beers are helping to boost the sector dramatically, in both the on and off-trade.
…
Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring….
If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know….