University Centre Wigan & Leigh College

Start your next chapter

University Centre Wigan & Leigh College offers higher education courses to 18+ students.

The Challenge

With 90% of the UK’s workforce estimated to require retraining by 2030 to remain proficient in their role, University Centre Wigan & Leigh College tasked Jam with getting adults ahead of the curve and into education to upskill and retrain.

The solution

Brand asset refresh

Paid and organic social media

PPC

Consultation

Our extraordinary thinking

To change perceptions of higher education among a mature working audience, we positioned enrolling as ‘starting a new chapter to achieve their aspirations’.

We targeted people aged 21+ in full time roles living in the Wigan & Leigh area. We focused on their unique pain points and the barriers preventing them returning to education, whilst speaking to their personal aspirations.