Jam News
We’re thrilled to share two exciting updates from our travel portfolio. First, we’re delighted to welcome Park Holidays to our roster of travel partners. We’re also proud to announce the extension of our partnership with Constance Hotels & Resorts for a third consecutive year. These collaborations highlight how we’re helping brands shape the travel sector with insight-led, social-first campaigns that connect with audiences and showcase the incredible experiences they offer.
Park Holidays: refreshing and elevating social
Social is now a major driver of travel inspiration, with 75% of travellers using platforms for research and ideas. With this in mind, we’re partnering with Park Holidays to strengthen their presence across national and regional channels.
One of the main challenges was elevating hero content that truly reflects the Park Holidays brand. Working closely with their in-house team, we’re building strong foundations for long-term growth. This includes refining messaging, delivering bi-monthly shoots across UK parks, and maintaining an always-on programme combining trend-led formats, search insights, and standout hero content to boost discoverability and engagement.
We also ran a virtual workshop for regional teams, equipping them with practical tools to create authentic, on-brand content at a local level.
Constance Hotels and Resorts: looking ahead to 2026
Alongside Park Holidays, we’re continuing our long-term partnership with Constance Hotels & Resorts for a third year. Over the coming year, we’ll be rolling out a refreshed social strategy to deepen audience engagement and reinforce brand awareness across key international markets.
The strategy is built around defined messaging and content pillars that showcase each resort’s unique character, from restorative experiences and local culture to personalised hospitality, while offering meaningful behind-the-scenes insight. With 79% of people saying UGC strongly influences purchasing decisions*, our strategy puts guest perspectives, behind-the-scenes moments, and the personalities that bring Constance to life front and centre.
Alongside organic storytelling, we’re delivering an enhanced paid social programme, backed by market-specific targeting and ongoing optimisation, while building on Constance’s revitalised blog programme to extend storytelling and deepen audience connection
Hear directly from our fantastic partners about their experience with Jam:
Kelly Johnstone Head of Brand & Content, from Park Holidays said:
“We are really pleased with the work Jam is doing. They are bringing real clarity to how we approach social media, while keeping creativity firmly at the heart of everything we do. The support for our regional teams has been especially valuable as we continue to raise the bar across all our channels.”
Olivier Doger De Speville, Head of E-Business and Loyalty at Constance, adds:
“Jam has played a key role in strengthening our digital presence and enhancing how we communicate the Constance experience globally. Renewing our partnership ensures we continue to connect with travellers in a meaningful and authentic way.”
FinalThoughts
What’s next?
These partnerships show what’s possible when strategy, audience insights and creativity come together. Working with Constance Hotels & Resorts and Park Holidays, we combine creativity, strategy, and authentic storytelling to showcase the unique experiences each brand offers and make an impact across social and digital channels.
If you want to elevate your social presence and tell your brand story with clarity, creativity, and confidence, get in touch to see what Jam can do for you.
