RAR+ Recommended | CIPR | Fresh Awards

First Target Recoveries

Creating a buzz about PPI

What we achieved

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An award-winning campaign that cut-through the crowded PPI market

17,000+

clicks to site

23,375%

growth in followers

4,686%

increase in engagements

CIPR Award Winners

We scooped two awards for
FTR at the CIPR North West
PRide Awards 2018. Gold for
Best Use of Digital and Silver
for Best Use of Social Media.

Key Coverage

FTAdviser
I newspaper
Citywire
Yours Magazine

What we did

Branding

Web design
& development

Digital assets

Social media management

Paid
social strategy

Creative
content

Optimised
blogs

PR

In a nutshell

The PPI market is saturated
and consumers have become
fatigued from the hard sell.

First Target Recoveries logo

To create cut-through for claims management specialists, First Target Recoveries (FTR) Jam devised a fully integrated campaign that caught consumers’ attention and generated solid leads
for the client.

the clever bit

The Challenge

Increase brand awareness for FTR and
encourage consumers to start the claims
process with them rather than more
established competitors.

We had to be clever with our messaging,
ensuring that all activity cut-through
a crowded marketplace.

Share this project

FTR website

Branding
& website

We created a brand to reflect FTR, leading the field and championing the consumer. Our UX friendly site provided the customer with all the info needed.

SEO-Friendly
content

Positioning FTR as industry experts with regular blog content discussing PPI but also money-saving advice, interesting facts and stats.

Social
media

Useful content including tips, infographics, funny gifs, industry updates and informative blogs. Organic was teamed with a paid strategy, directing people to the website.

Creative
campaigns

Our interactive postcode tracker helped consumers find the average refund in their area. Supported with nationwide news highlighting Birmingham as the PPI capital of the U.K. Highly geo-targeted paid social gave consumers tailored info specific to their location.

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Contact us

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