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The JAM Jar

Digital age of reporting

03.05.19

The way we report and measure the success of our work for clients has changed greatly over the years.

Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.  

Here’s what you need to know about how we now measure our success in a digital era. (more…)

How to choose a social media influencer for your brand

28.04.19

Influencer marketing is constantly in the spotlight and many people have questioned the value of using a popular account to represent their brand. We’ve put together a quick guide on how we audit a social media influencer, and why you should be using them.  (more…)

Why podcasts are the latest trend in the PR industry

18.04.19

If you like staying informed and enjoy thought-provoking discussions, listening to podcasts is a no-brainer. We’ve invited Ross Menghini, co-founder of podcasting agency Hear and Tell, to discuss the industry’s latest trend. (more…)

Why social media needs to form part of your e-commerce strategy

12.04.19

Although your website is probably where the sales magic happens, showcasing your products and services on social media, and actively engaging with your customers on key platforms, needs to form an integral part of your e-commerce strategy. It is simply no longer an option to opt out. (more…)

5 common graphic design myths

12.04.19

We live in a highly visual world and you can’t go anywhere without seeing graphic design. (more…)

How to write the perfect press release

28.03.19

We have years of experience securing fantastic coverage for our clients – whether it’s in trade magazines or national and broadcast media.

Here are our top tips for writing the perfect press release. (more…)

Blog writing tips

26.03.19

Blogs form a significant part of any content marketing strategy. That’s because they have many benefits such as raising brand awareness, building SEO of a website and enabling a client to reach its target audience.

We’ve put together five top tips we always follow to ensure the blogs we write for clients are impactful.  

(more…)

We put brand thumbprinting to the test

21.03.19

While you may know what your agency does, can you define it in a few words? The Jammers had a brand thumbprinting session to do exactly that. (more…)

PR degree

14.03.19

There’s nothing else like a job in public relations – although we are probably a bit biased!

It can be hard work and challenging, but it gives us tremendous amounts of job satisfaction when we deliver solid results for our clients.

Because it’s an exhilarating yet rewarding profession, jobs are in high demand. So, if you have decided on a career in public relations, you’re probably wondering what the the best way in is? And not having a degree in PR isn’t a dealbreaker.

Here’s the Jam lowdown…

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