The iconic Hard Rock Cafe restaurant group has appointed us to shake up the PR for their Manchester venue. We were selected to work on their Printworks-based restaurant, following a three-way pitch process.
Hard Rock Cafe Manchester
The instantly recognisable restaurant group is one of the most famous in the world.
We will be responsible for building consumer awareness on a regional level for the venue. Furthermore, we will be driving footfall during key periods and events all year.
Lastly, we will run press office activity for Hard Rock Cafe Manchester, along with content creation, event support and influencer engagement.
Our client
Heidi Dentzer, European Sales and Marketing Manager at Hard Rock Cafe, commented: ‘’Not only were we pleased with Jam’s existing understanding of our business but their level of creativity.
‘’The passion Jam showcased during the pitch process really impressed us. We’re excited to have them on board as an extension of our current team, and to build on an already great relationship.’’
Our thoughts
Jaime Gee, Managing Director, Jam_ said: ‘’We’re delighted to have been appointed to work with such an iconic global brand.
“Working with Printworks means that we already had a great understanding of Hard Rock Cafe’s brand values. This opportunity allows us to really focus on everything the brand has to offer. Moreover, we’ll deliver a solid strategy that supports their business objectives.’’
We already have a broad experience within the leisure industry, and have worked with clients such as Tenpin and are currently working with Printworks.
Hard Rock Cafe Manchester joins Jams_’s roster of clients which includes Argos Pet Insurance, MakeUrMove, The Furniture Recycling Group, Printworks, and Sync.
Want to Jam with us on your next PR campaign? Get in touch at hello@wearejam.agency or give us a call on 0161 850 0565.
