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MakeUrMove

Supporting UK landlords

What we achieved

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258 pieces of coverage – 293% above target, with 84% including a quote

47m

reach

189%

brand penetration

33%

increase in customer sign ups

Key Coverage

the telegraph
I newspaper
mail online

What we did

Bespoke
research

PR

Thought leadership
& profiling

Media support

In a nutshell

While MakeUrMove is an
established online letting agent,
brand awareness was low due to
previously limited media outreach

To create stand out in a competitive market,
 Jam was recruited to position MakeUrMove
as a credible and authoritative voice in the
UK private rental sector (PRS), reaching
audiences across a number of media channels,
including national, regional and trade press.

The clever bit

We developed a timeline of stories to drip feed
to media over the campaign period, with a
mixture of landlords and tenant focused stories
to appeal to both national and trade journalists.
These were also regionalised with statistics
relevant to localities, providing a strong hook
for regional media.

Bespoke
research

We commissioned a large research piece of UK landlords and tenants to explore their views on renting.

Tailored story
synopses

We created a series of bespoke news pieces on the back of the research results, covering topics we knew would give the media a unique angle.

Thought leadership
& profiling

We positioned MuM as thought leaders within the industry and raised the profile of their female MD in a traditionally male-dominated industry.

Topical
Newsjacking

We closely monitored the news agenda, offering regular comments and additional stats from our research to key media. This included commentary on interest rate rises, the tenant fees bill and Brexit.

Like what you see?

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Voted Best Full Service Agency and Best PR Agency at The Talk of Manchester Awards 2017