What we achieved
BACK TO ALL PROJECTS258 pieces of coverage – 293% above target, with 84% including a quote
47m
reach
189%
brand penetration
33%
increase in customer sign ups
Key Coverage



What we did
Bespoke
researchPR
Thought leadership
& profilingMedia support
In a nutshell
While MakeUrMove is an
established online letting agent, brand awareness was low due to previously limited media outreach
To create stand out in a competitive market,
Jam was recruited to position MakeUrMove as a credible and authoritative voice in the UK private rental sector (PRS), reaching audiences across a number of media channels, including national, regional and trade press.
The clever bit
We developed a timeline of stories to drip feed
to media over the campaign period, with a mixture of landlords and tenant focused stories to appeal to both national and trade journalists. These were also regionalised with statistics relevant to localities, providing a strong hook for regional media.Bespoke
researchWe commissioned a large research piece of UK landlords and tenants to explore their views on renting.
Tailored story
synopsesWe created a series of bespoke news pieces on the back of the research results, covering topics we knew would give the media a unique angle.
Thought leadership
& profilingWe positioned MuM as thought leaders within the industry and raised the profile of their female MD in a traditionally male-dominated industry.
Topical
NewsjackingWe closely monitored the news agenda, offering regular comments and additional stats from our research to key media. This included commentary on interest rate rises, the tenant fees bill and Brexit.
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