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Argos Pet Insurance

Positioning Argos Pet Insurance as the ‘pawfect’ companion for pet lovers

What we achieved

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Delivered a 578% increase on targeted conversions, bringing a phenomenal return on investment for Argos Pet Insurance.

335%

Increase in
Twitter mentions

7.29%

Relative growth against competitors

12.4k

Clicks to site
(82% being new users)

Awards for Argos Pet Insurance

Our work with Argos Pet Insurance won
Best Use of Social Media at the Northern
Digital Awards 2020, Best Use of Social
Media at the CIPR PRide Awards 2019
and is shortlisted for Social Media
Campaign of the Year at the PRmoment
Awards 2020.

Key Coverage

the-sun-logo
country-living-logo
your-dog-logo
good-housekeeping

What we did

Social media management

PR

Optimised blogs

Digital assets

In a nutshell

Pet insurance is a saturated market with little differentiating each player, other than price and level of cover.

argos logo

To make Argos Pet Insurance stand out among competitors, Jam was tasked with devising a solid social media strategy that positioned the brand as the home of happy pets, with the overarching aim of generating leads.

the clever bit

We knew…

We couldn’t rely on a sell-only strategy if we were to create
a micro-community of pet lovers. We understood that pet
owners were akin to new parents – a concept we were to
embody to generate cut-through. As a result, we created a
two-pronged approach with a weighted focus of 80%
engaging and continuous strategy driving traffic to site
and 20% positioning the brand as playful and the home
of happy pets.

Share this project

Jam launched the Pet of the Month photo competition on Argos Pet Insurance's social channels.

dog-image

Then we acted…

Community
engagement

Creating two-way dialogue to directly engage with audiences.

Bespoke
blog content

Offering essential insights and advice for knowledge-hungry pet owners.

Photo
competitions

Launched Pet of the Month photo competition to generate engagement

Paid social
campaign

Driving engagements, clicks to site, and leads for maximum conversions.

Driving
leads

Understanding peak times of the client, we focused on key periods for sorting finances and breeding seasons

Topical
pet-related days

Capitalised on the reach of popular hashtags to generate engagement

Like what you see?

Jam with us and see how we can help you out.
All we need is a few details about your project.

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Contact us

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or click below to get in touch today!

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