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Benefits of PR

What are the benefits of PR for your business?

23.10.18

Are you a business looking to grow and get your name out there, but not sure how? Now’s the time to hire a PR agency! There are many benefits of PR which can help a business achieve its goals.

Whether you want to increase brand awareness, generate sales or leads, or launch a new product to market, PR can help.

Here is our list of some of the top benefits of PR for your business…

Credibility

Firstly, it may seem easy to simply whack a load of your budget behind a mass assault of advertising. However, while it has its place, people can see it for what it is: advertising.

Some people may think PR and advertising are the same thing, but they are definitely not. To quote Jean-Louis Gassee, “Advertising is saying you’re good. PR is getting someone else to say you’re good.”

What makes PR different is that an independent third party is covering your company or recommending your product. When your brand is featured by a magazine, newspaper or news website, people trust it to be true as it has had the seal of approval from a reliable source.

Raises awareness in your target market

Do you want the people that matter most to be seeing your product or brand? We’re talking about your customers (or potential customers) in your target market!

PR can be great for generating brand awareness. Whether that’s through the traditional methods of PR, such as writing a press release and pitching to media contacts, or more digital strategies such as using social media to talk directly with customers. One of the key benefits of PR is your brand can be put within touching distance of your target audience.  

Attractive to investors

If you’re hoping to secure funding and investors in order to take your business to the next level, you need to have an appropriate brand identity.

One of the benefits of PR is you will have a clear strategy and campaign which focuses on promoting your business’ key messages and brand identity to ensure you portray the right perception. PR can essentially help you get noticed by investors.

Having PR also shows to potential investors the confidence and belief you already have that your business can grow.

Thought leadership

Another important aspect of PR is thought leadership, which should be included in a strategy if your goal is to attract investors or effect change in your industry. If you’re an expert in your industry, then why not shout about it!

That’s where PR comes in. It can make sure that you’re the go-to-authority on topics in your field. Expert PR can help position you as a thought leader to ensure your expertise is being heard by the right people.

This list is only a small selection of the benefits PR can bring to your business. There are plenty of other reasons why you should consider investing in PR as the next step in your business growth – why not talk to us about them today.

To find out more about the other benefits of PR, get in touch with us. As an integrated agency, we can help with PR, social media and creative for your next campaign. Email hello@wearejam.agency or call the office on 0161 850 0565.

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