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Utilising the world’s largest professional network

29.04.16

There are currently 414 million LinkedIn users in the world, and two new members are joining each second.  Despite its reputation as the world’s largest professional social network, many businesses don’t utilise the potential opportunities at their fingertips. 

When put to good use, LinkedIn can help expand your company and connect you with industry professionals that will help you to achieve your business goals.

As LinkedIn is such a vital platform for businesses, the Jammers have put together top tips on how you can enhance your company’s page to reach your target audience.

1) Invest in sponsored posts

By investing in posts and boosting them to a specific audience, businesses can expand their reach and encourage interaction. Precise targeting means you can be completely sure that your campaign is reaching the appropriate audiences; varying from particular industries, age groups, or specific LinkedIn groups.

Sponsoring posts on LinkedIn is a great use of marketing budget, as members have joined the site on a professional basis – and so are more receptive to business messages than those on Facebook. (https://blog.hootsuite.com/4-reasons-why-you-should-look-into-linkedin-sponsored-updates/)

2) Join LinkedIn groups

There are more than two million groups on LinkedIn today, which are created by professionals for professionals, in order to connect with people in their industries. A great way to expand your contacts, and make your company known to the right people, is to join a group related to your industry and join in on conversations and debates, as well as sharing your business’s updates and news.

“People who participate in conversations in groups are five times more likely to get profile views from people outside their network — which could translate into more opportunities,” – LinkedIn. 

3) Create an engaging company profile

Your profile is another platform to showcase your company’s brand and key messages, as LinkedIn ranks in the top 5 search results when company names are Googled. By telling your brand’s story and providing frequent, engaging content, you will be able to differentiate your company from your competitors and encourage people to visit your website.

“Publishing posts is a great way to showcase your professional knowledge, position yourself as a thought leader in your industry and even highlight some of the interesting things your company is doing.” – LinkedIn. 

You can connect with all the Jammer’s on LinkedIn, and if you’d like to find out how we can utilise LinkedIn, Twitter and Facebook to help grow your business, email Jaime@jampr.co.uk.

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