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The Power of Social Media

23.01.15

There are more than 200 social networking sites currently active across the globe, hosting trillions of conversations. Over the past few years, businesses have begun to harness the power of these networks to talk about their brands, engage customers and for incremental sales.

This week, JAM launched the first ever Employee Motivation Day for our client Argos for Business  We achieved some fantastic pieces of trade coverage (51 pieces so far, in fact – not that we’re bragging) and our client was interviewed on eight different radio stations. But it was the impact the campaign created on social media that we’re most motivated by (see what I did there?).

I spent the majority of Wednesday tweeting, re-tweeting and social media stalking. It was heartwarming to see so many businesses and individuals getting on board with the campaign.

The Black Hole took the company out for a team lunch, the employees at Stopgap were given sweets and Papa John’s encouraged bosses to buy pizzas for their teams to share. Argos for Business provided cups of tea and coffee in #emd branded mugs and our lovely MDs, Jaime and Dave Gee, gave each Jammer a gift of chocolates, flowers and Prosecco!

The power of social media was highlighted further as the day progressed and word spread…

By 5.30pm, Employee Motivation Day had been mentioned onstage at the Utility Week Water Conference 2015. Meanwhile,UKFast actually created their own video in celebration of the day, which you can watch on their YouTube channel here: https://www.youtube.com/watch?v=4uPA22IZS-U&feature=youtu.be

Incorporating a strong social media presence for a brand as part of a PR campaign is essential in terms of maximising exposure for a client. We started the Employee Motivation Day social media channels from scratch and there are now around 2,500 followers across both Facebook and Twitter. The reach on Twitter this week alone currently stands at 1,436,539. Overall, we have achieved a social media reach of over 9million!

Thanks to everyone who tweeted, followed, re-tweeted, liked, shared and posted! Hopefully you’ll be back next year to celebrate Employee Motivation Day 2016.

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