Silver Marketing Association Member | CIPR | MPA Inspiration Award

Sugar, spice and all things nice!


Following Jaime’s trip to Gulfood in Dubai, the JAM team headed to two other fantastic food trade shows this month – the Northern Bar and Restaurant show Northern Bar and Restaurant show round the corner at Manchester Central, and Food and Drink Expo at the NEC in Birmingham.

At The Northern Bar and Restaurant show, we rubbed shoulders with the likes of top chef Michael Caines, Tim Bacon of Living Ventures and Marcello Distefano of San Carlo. The two-day show attracts visitors from across the North West within the foodservice, hospitality and catering sectors, and organiser Thom Hetheringon announced that a record 6,851 visitors attended this year, up 20% on 2013’s show.

From tea, coffee, cake and snacks, to meat, fish and alcoholic and soft drinks, we sampled a whole range of goodies including Brodericks Coffee, Bachata Beer – premium lager blended with Cuban rum and orange, delicious Maple Salmon from DJM Food Solutions, Juzzy Power Lemonade, and the beautifully branded Mr Fitzpatricks vintage cordials.

Over in Birmingham, there were some key trends that really stood out – breakfast on the go, sugar-free, gluten-free and protein-enhanced food and drinks, high-end patisserie and baked goods, premium crisps and spicy savoury snacks, including some interesting hot curry-flavoured banana chips!

Here are some of our favourites from the show:

CC Fine Foods
FUEL breakfast drinks
London Tea Company
Yum Yum Brothers
Dough it Yourself
Ciao Carb
Amira Foods
Edgmond Foods
Howdah Snacks

There were some interesting seminars and debates on subjects such as brand building, pricing, obesity and malnutrition, the breakfast market, food waste, food heritage and predictions for the future of the industry. All in all, a thoroughly informative, enjoyable and filling show!

Here is a photo showing some of the goodies we brought back with us from the very generous exhibitors at Food and Drink Expo along with one of Jaime and Francesca sampling Bachata beer – cheers!



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