While most of the nation is still settling back into the nine to five JAM has been putting the final touches to our latest campaign – the UK’s first ever Employee Motivation Day.
Launching today, for our client Argos for Business, #emd is delving into employee motivation levels to help employers find out what makes us tick.
To kick off the campaign Argos for Business, the leading provider for corporate motivational solutions, has unveiled the results of national research into the nation’s motivational habits – revealing that ‘feeling valued’ by their boss is the top motivator helping Brits achieve at work.
Other figures from the research revealed that 3pm is the nation’s humdrum hour and that 10am on Wednesdays is when we’re at our motivational peak. The full results of the research are being used to highlight the importance that motivation plays on employees, and the practical things that employers can do to achieve the best from their workforce.
To help give a voice to the cause, we’ve also partnered with motivational expert, Adrian Webster, who is joining Argos for Business’ MD, Danny Clenaghan, for a series of targeted radio interviews broadcasting all day.
A well-rounded campaign (if we do say so ourselves), #emd has also seen JAMpr working hand-in-hand with the JAMcreative team to create a brand identity for the national day, including logos, image collateral, campaign microsite, video and downloadable content – which has already seen hundreds of businesses downloading the material to take part.
In the run up to the campaign JAM has been busy building a buzz via the day’s official Facebook and Twitter pages, driving engagement with motivational content and competitions.
Designed to allow employers and employees to say thank you, for a job well done, #emd is encouraging hard-working Brits up and down the country to engage with the Facebook and Twitter pages, using the hashtags #emd, #EmployeeMotivationDay and #NatMotivateDay to nominate their boss or employee for a job well done.
As a team we’re celebrating with motivational treats (thanks Mr and Mrs Gee!) and as Adrian recommends, Starbucks coffee all round.
How are you get involved? Let us know via the official #emd Twitter handle @NatMotivateDay or by using the hashtags #emd #EmployeeMotivationDay
Viva la motivation!