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JAMpr goes for gold with Golden Square

08.05.14

We are delighted to announce that JAMpr has been appointed by Golden Square shopping centre, Warrington, as its retained PR agency to drive positive awareness of the centre’s fashion and dining offering, along with its family-focused events.

Golden Square

We secured the three-year contract following a three-way pitch and are kicking off activity with the launch of GS Collection, a campaign promoting the centre’s wealth of fashion outlets.

We will manage and execute all local and national press office activity, social media, blogger outreach, event management, charity work and stakeholder engagement initiatives to support Golden Square’s new marketing strategy.

The team is tasked with raising the profile of the centre and driving footfall to its 140 outlets, which include Primark, Marks and Spencer, Boots, Debenhams, as well as popular dining establishments such as Costa Coffee, Nandos, ASK Italian and Starbucks.

Anna Batt, Marketing Manager at Golden Square, says: “JAM’s understanding of our business, target audiences and proposition really shone through and the team delivered a creative, engaging and targeted solution to our brief. We were impressed with JAM’s strategic approach, forward planning, creative ideas, knowledge of the media and overall enthusiasm for our business and with a proven track record at delivering results, we are confident that JAM will strengthen our reputation and position in the region and beyond.”

To win Golden Square is a huge milestone for us. We are delighted to be working with such a well-known brand and the team is looking forward to driving Golden Square’s PR activity forward over the next three years. The popular shopping centre has over 12 million visitors a year and our campaign will support the new marketing strategy, build on Golden Square’s strengths, drive footfall and reinforce its positive reputation among its key target audiences.

Golden Square is our second major win this year, joining clients such as The Printworks, Transform Cosmetic Surgery, Argos for Business, Carl Kammerling International, my Travel Cash and EHL Ingredients.

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