JAM is supporting charity fundraiser and adventure seeker, Cycling Scouser in his epic, 10,000-mile journey from China to Liverpool… on a push bike!

Cycling Scouser – real name, Andrew Rogerson – is employed by Jaguar Land Rover, based in Halewood, as an auto electrician. However, he has taken five months out from his normal life to embark upon a gruelling cycle in aid of blood cancer charity, the Anthony Nolan Trust.

Charitable Andrew, is funding the entire trip himself – sleeping on the sides of roads, in woods or at bus stops to keep costs down – and aims to cycle over 100km a day, allowing himself just one day off a week.

JAM selects a charity to support each year as part of its CSR strategy. As such, Cycling Scouser is this year’s chosen charity that JAM is undertaking work for as a pro bono project. The work includes both PR and creative activity to raise awareness and increase donations for Andrew’s sponsored cycle.

JAM’s creative division, in partnership with another Manchester based digital agency, Highly Developed, has built a bespoke website to document Cycling Scouser’s entire journey. The site includes an interactive map outlining the journey, indicating a live tracker of miles covered, current location and running total of funds raised. In addition, the site has regular blog with video diary entries and photos from Andrew, giving supporters full access to every part of the adventure.

JAM is operating a full-service press office, generating press materials and securing media opportunities throughout Andrew’s journey. The PR team has, so far, secured press coverage both regionally and nationally, in print, online, TV and radio broadcast. Outlets including ITV News, Granada Reports, the Liverpool Echo and BBC Radio Merseyside, plus online adventure magazines have covered his incredible journey, to name but a few. As well as arranging media interviews with Andrew, via Skype, JAM is lining up further press activity for his return in October.

JAM designed and produced an impressive media pack to arm Cycling Scouser’s supporters with, when they visited Westminster with other Anthony Nolan Trusts representatives, to present at the House of Commons. The creative team produced posters, business cards and t-shirts to distribute to local businesses and further raise awareness.

Cycling Scouser has garnered a significant social media following across Twitter and Facebook, receiving celebrity support from many big names including Robbie Fowler, The Zutons and Jamie Carragher. He has exceeded his original fundraising target of £5,000 and has increased it to £7,000 due to the growing level of support for his adventure.

Andrew said: “This experience continues to be one of the most unexpected, terrifying, exhausting but truly rewarding things I have ever done. Nevertheless, raising awareness and funds for the Anthony Nolan Trust is what it’s all about. I can’t thank the guys at JAM enough for the effort they are putting in behind the scenes, to raise the Cycling Scouser profile and make a bigger impact.”

Jaime Gee, Managing Director at JAM, said: “The whole team is so excited to be part of such an inspiring, energising project. Our job is to get the amazing story of Cycling Scouser out there, and it’s a real pleasure to be working for such a worthy cause with real passion behind it.”

Follow Andrew’s journey by heading to www.cyclingscouser.com, and find out how to pledge your support to Anthony Nolan.

On a final note, another of our clients, The Printworks in Manchester is hosting a recruitment drive for donors to join the Anthony Nolan bone marrow donor register on Saturday 8th August. If you or anyone you know is in the area, head over and join the register. It takes just two minutes and you could be a match that saves a life!