We are pleased to announce that JAM is now a fully-fledged member of the PRCA!
Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
JAM’s membership with the PRCA will serve to improve knowledge and best practise within PR, ultimately increasing the already high standard of work we deliver for our clients. As PRCA members, we gain access to invaluable industry data, as well as a wealth of networking opportunities and training events.
The PRCA holds members to a professional charter and set codes of conduct, including a social media policy, ensuring JAM remains ahead of the game, operating at an exceptionally high level within the PR industry.
The PRCA’s media partner, Precise, is another organisation JAM works closely with as part of its full service press office. Precise provides us with a media monitoring and analysis service, helping us as PR professionals, to keep abreast of the news agenda and identify our clients’ presence within the media. In partnership with Precise, JAM adds value to its public relations offering by evaluating press cuttings in order to calculate the success of campaigns and ultimately, determine a client’s return on investment of PR.
A PRCA membership adds another string to the agency’s bow, as it endorses the industry standard of our work and provides consultancy benchmarks.
If you would like to find out what JAM can do for your brand, we’d love to hear from you! Contact Jaime@jampr.co.uk