Here at JAM we’re celebrating two client wins, having been appointed by Escape Travel Card prepaid Mastercard® and charity, Disabled Living.
With activity taking off immediately, we have been briefed to raise awareness of the Escape Travel Card, targeting national consumer travel and lifestyle media, as well as conducting blogger outreach, managing competitions, and handling social media activity for the brand.
Escape Travel Card is the consumer brand of Tuxedo Money Solutions, based in Chester, which provides prepaid payment solutions for the B2B market – a client of JAM’s for the last four years.
Disabled Living, a charity supporting disabled adults, children, older people and the professionals who support them, runs a series of Kidz to Adultz events around the country, and after successfully working on the Midlands event in March this year, the charity briefed JAM on the Kidz to Adultz Wales event in Cardiff on 7th July.
Kidz to Adultz are the largest, free UK events dedicated to children and young adults with disabilities and additional needs, their families and the professionals who work with them. JAM will raise the profile of the events in their regions targeting local newspapers, TV and radio stations, as well as bloggers and the wider community to drive footfall and educate target audiences on the benefits of attending.
Our managing director, Jaime Gee, says: “It’s a real honour to be invited to work on brands and organisations that we have delivered successful campaigns for previously and the Escape Travel Card and Disabled Living contracts have been awarded to us based on the great results we have achieved so far.
“We’re delighted to work with both organisations and we look forward to delivering even more impressive results to help drive their overall objectives. They add to our expertise in travel, finance, charity and events – sectors in which JAM is well-versed.”
Rob Darby at Escape Travel card says: “The JAM team really understood our proposition for Escape and connected with our team perfectly, which allowed them to deliver a highly creative and engaging solution to the brief.
JAM has a proven track record at delivering results and innovative campaigns for travel money products and we were impressed with the team’s strategic approach, forward planning, creativity, media contacts and overall enthusiasm for the brand.”
Carmel Hourigan, senior manager at Disabled Living says: “JAM impressed us with the coverage achieved for the Midlands event earlier this year and we’re keen to replicate the same success for future events to raise awareness, drive footfall and promote awareness to our visitors on the products and services on display at our events. 2017 is a landmark year for us and we’re looking forward to working with the JAM team on the celebrations.”
They join our impressive client roster, including Argos for Business, Carl Kammerling International, JST Jodie and EHL Ingredients.