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Going Viral: the good, the bad and the ugly


At JAMpr, we love nothing better than watching a good viral story pan out, so we were pleased when three brilliant stories landed in our laps this week. The first example below from Macmillan shows how an engaging PR campaign can spread a worthy message like wildfire, while the second, from Greggs is a prime example of a good sense of humour saving a company from a PR disaster. Finally, there’s the baby wombat rising to stardom, which was just weird and wonderful. Here’s our round-up…

Ice Bucket Challenge

In a similar style to the #nomakeupselfie trend that raised £8m for Cancer Research in just six days back in March, the #IceBucketChallenge was launched this summer, prompting the brave and willing to drench themselves in icy water in the name of charity before nominating a friend to follow suit. With a whole host of high profile celebrities involved, from David Beckham and Taylor Swift to Bill Gates and George W Bush, the campaign has raised a phenomenal £25 million for the Motor Neurone Disease Association in a matter of weeks – no mean feat.

Our client, The Printworks, was itching to get involved this week, hosting an Ice Bucket Challenge Relay on Wednesday to raise money for Macmillan Cancer Support, resulting in a hilarious video. A simple yet effective campaign for a wonderful cause! Avant PR kindly nominated us today, so watch this space…

A bad week for Greggs…

Poor, unsuspecting Greggs suffered huge embarrassment this week when a spoof logo appeared on the bakery chain’s Google profile, consequently going viral on social media. The fake logo read: ‘Greggs, providing **** to scum for over 70 years’.

Apparently, the search engine giant took incorrect information from Uncyclopedia – a site that (in its own words) ‘is an encyclopedia full of misinformation and utter lies’.

Luckily, a good-humoured PR team was on hand to save the day, tweeting “all publicity is good publicity? That’s what they say isn’t it? *weeps alone in a corner*”, using #fixgreggs and offering doughnuts and sausage rolls to Google as an incentive for fixing the issue.

All’s well that ends well!

Baby wombat

This wombat diva caught our eye this week, and we’re still not sure if we find the little creature cute or slightly terrifying.

The baby wombat has become an overnight celeb, after her photo caught the attention of a group of photoshop fanatics and promptly became the subject of a Reddit ‘photoshop battle’, appearing in scenes from The Lion King, Harry Potter and Game of Thrones, with hilarious results. 

Strange indeed, although the background story is a lovely one, as the baby wombat named ‘Leah’ was rescued by a ranger in Australia after a car hit her mother. She is now being safely looked after by the ranger in Australia.

Image credit – Mail Online


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