Silver Marketing Association Member | CIPR | MPA Inspiration Award

Excellent, not eggcellent, please.


Happy Easter from all at JAMpr!

If, like us, you’re less than inspired by the same old “eggcellent” jokes, have a look at our pick of some of the more interesting Easter PR stunts this year…

Unilever was quick off the mark back in January, launching their weird and not-so-wonderful savoury Easter egg flavours, Marmite and Pot Noodle. Love it or hate it, it got us talking about the brands, which is the aim of the game in PR world.

Cadbury wins the cute campaign award with its adorable two-second animation of a fluffy chick jumping up and down beside its nest of Mini Eggs. This is a simple and effective way of utilising video content on social media, tying in the clever tagline: “What came first, the chicken or the Mini Egg?”

The Easter festivities are all systems go here at JAMpr, too, as we’ve been working on lots of PR activity for our clients. EHL Ingredients has launched a range of special blends and marinades to complement your seasonal Easter lamb. Luxury holiday provider, Diamond Resorts International, has conducted research in to where Brits are heading for the Easter Bank Holiday. Finally, The Printworks, Manchester, is hosting its 12th annual Vintage Swing Festival on Easter Sunday from 12pm. Hopefully we’ll see you there!

As for us, we’ve been slowly but surely making our way through the wonderful Easter treats, our friends at @Markettiers4dc sent to us on Monday. #Sorrynotsorry.

Last but not least, we’ve also been been swamped with April Fools stunts this week so it’d be rude not to give them a mention. It’s always difficult to know whether a gag will sink or swim, but here’s a round up and some of the more notable ones.

And that rounds off another great week at JAM! We hope you have an eggcellent Easter. Actually, we just hope you have an excellent one.



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