This month saw the final day for The New Day, Trinity Mirror’s experimental newspaper, which aimed to attract readers who had “fallen out of love with newspapers”. After just nine weeks in publication, with sales falling to around 40,000 copies per day (from a predicted circulation of 200,000), we said farewell to the short-lived title.
According to reports, the publication’s print advertising revenues fell by 19%. However, it experienced a strong growth in its digital audience, with average monthly page views growing by 22 per cent, to 755 million on a like for like basis, and had strong followings on Twitter and Facebook.
It comes as no surprise that the title’s digital readership was stronger than print. According to a study by Ofcom in 2015, 41 per cent of the public were turning to the web to access their news, compared to 31 per cent accessing news from print newspapers . The internet is clearly dominating the news industry, especially among younger generations, which is why it is important for PRs to build strong relationships with online journalists and embrace the benefits of tactical SEO to develop a brand’s online identity.
At Jam, we are experienced in creating strong digital campaigns for our clients, including developing their social media presence. To find out how we could support your business, get in touch with our MD, Jaime@jampr.co.uk or call 0161 850 0565.