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All systems go for Employee Motivation Day


When you get into work in the morning, are you filled with enthusiasm for your day? Or are you already dreaming of Friday afternoon? If you’re one of the 56% self-motivators in the UK, than it’s definitely the former for you.

Today is National Employee Motivation Day (EMD) – a day launched on behalf of our client, Argos for Business, to inspire passion and appreciation across the country’s workforce.

Argos for Business tasked JAM with educating employers and managers on the benefits of a motivated workforce and as today marks the second Employee Motivation Day 2016, we’re all hands on deck to make this campaign a real success!

You might have already noticed some fabulous coverage for the campaign in The Guardian and The Sun, and on Sky News.

Launching a national awareness day is no easy feat. For the past six months, the Jammers have been busy preparing for EMD. As well as commissioning a nationwide piece of research and drafting multiple press releases and case studies, we have implemented a comprehensive social media strategy, developed creative materials and recruited the very charming Roger Black as a spokesperson for the campaign.

Choosing to have a third party spokesperson means the campaign’s messaging will be delivered from an impartial voice, and brings an interesting, fresh perspective to the discussion. It also creates a strong point of difference, especially when approaching broadcast media with a story.

Roger has been a huge asset to EMD; motivation and team spirit is most commonly found in sporting arenas, and individuals and organisations can gain knowledge of what drives sporting success, translating it into real-life, day-to-day activities. Working with Argos for Business, Roger has combined his close understanding of motivation and self-development with his personal experiences to offer valuable insights. To read Roger’s top tips to employee motivation click here .

Our research this year shows that within every team, there are a wide range of personalities with different skill sets contributing to businesses. A fifth of the nation place themselves as a Captain Questions – a worker who enjoys probing and problem solving in a group and calling collective brainstorms to reach a decision.

In order to help you decipher what kind of employee you are, we created a fun, workplace-personality quiz.  Are you a Captain Question? A Go-getting Gregarian? A Big Ideas Bod? Click here.

Employees and employers can get involved in National Employee Motivation Day by downloading the motivation resource pack from, or by visiting the dedicated Facebook and Twitter pages, using the hashtags #EmployeeMotivationDay #EMD #MakeTheTeam and #NatMotivateDay.

We’d love to hear how your business is celebrating at @JAM_Manchester, too.

If you’d like to know how we can help you create a buzz with your next campaign, email or call 0161 850 0565.


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