It’s that time of the year again, with Christmas only a week away businesses are beginning to look towards 2017 and how they will kick start the coming year. Businesses are developing new, exciting and creative business plans to ensure that they are providing something fresh for their current and potential clients.
Here at JAM, December is a month of client reviews, developing new strategies and coming up with new and creative ideas to give our clients the best start to the year ahead. It’s the time when we can get the creative juices flowing with 2017 being just over two weeks away.
A year for creativity
We only have to look at the award-winning campaigns that JAM has created this year to gain inspiration. It’s safe to say that the Jammers have knocked it out of the park this year when it comes to awards. We kicked off the year with a Community Campaign of the Year Award at the PR Moment Awards, were honoured four times by our professional body, the Chartered Institute of Public Relations at the North West CIPR Pride Awards, and received the Best PR agency award from our fellow business peers at the Talk of Manchester Awards earlier this month. JAM has been highly commended throughout the year for its hard work and creativity.
Two of the amazing campaigns that we were awarded for this year have included:
Employee Motivation Day – #MaketheTeam
JAM scooped the award for Best Corporate and Business Communications Campaign at CIPR Pride NW, along with Silver for Best Integrated Campaign for our #MaketheTeam campaign, on behalf of long-standing client, Argos for Business (AfB). #MakeTheTeam was the theme for the 2016 Employee Motivation Day campaign that we originally launched for AfB in 2015.
Our campaign was described as “creative and bold” by the judging panel, mostly due to the way in which JAM cut through the standard content created around employee motivation.
We worked with market research company, Opinion Matters to establish different work personalities (typologies) and how they contribute to a team. Our survey of 2,000 Brits revealed if employees were Captain Questions, Independent Introverts, Big Idea Bods, etc.
Additionally, JAM partnered with key influencers such as Lawrence Jones CEO of UKFast and previous Olympic medallist turned motivational speaker, Roger Black MBE. This in turn resulted in a phenomenal 256 pieced of coverage, reaching 59.6m people.
#EmployeeMotivationDay reached 1.6m accounts on the day itself with 2.06m impressions. By using infographics and downloadables created by JAMcreative, the campaign targeted the audience in new and creative ways – engaging with both businesses and employees to support the campaign.
Talking to Tradies
At the CIPR PRide awards JAM won Best Use of Social Media for our work with C.K tools, www.facebook.com/cktoolsuk/ and www.twitter.com/CK_tools. The aim of the campaign was to inform and educate tradesmen about C.K products, as well as grow the client’s Facebook and Twitter pages significantly.
To get the best results for our client we researched our audience’s preferences thoroughly, producing rich, creative content, relevant to the audience’s likes and dislikes, such as funnies and industry best practice. Our posts were scheduled to hit at the right times, in the right places where engagement and interaction would be most prolific. This also encouraged discussions between the tradesmen themselves as well as with the social media accounts.
Some campaign highlights:
• Tweets from key influencers: Restoration Man’s George Clarke and DIY SOS’s Mark Millar
• 1,236,400 total reach
• 420% relative growth against leading competitors
JAM also took home the award for Low Budget Campaign for this work, showing that we Jammers don’t need big budgets to deliver incredible results.
To find out how JAM can deliver creative and award-winning campaigns to meet your business objectives, contact us on 0161 850 5065 or email Jaime@jampr.co.uk.
