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Drilling Into the Middle East Market with IRE Win


We are thrilled to announce, following a global, competitive pitch, we have been awarded the contract to deliver an integrated marketing strategy for IRE Oil & Gas FZE, one of the Middle East’s leading equipment suppliers to the oil and gas industry.

Dan Asher, MD of IRE Oil & Gas FZE said: “We were very impressed with the way Jam understood our market, business objectives and ambitions, and addressed all digital and offline aspects of our brief, with a truly holistic campaign.

“We are confident that Jam’s thorough approach, understanding of the UAE market and the digital strategy the agency has formulated will help us achieve our goals and we look forward to seeing ongoing results.”

Jaime Gee, MD of Jam commented: “We are delighted to be working with such an ambitious company, for whom we are confident we can make a real and lasting difference. 

“It is Jam’s proven approach to market orientation, understanding the business objectives and delivering a strategy to support growth that sets us apart. Ensuring that marketing budgets are working as hard as possible to achieve strategic and measurable results is at the core of our work and we are already starting to see a positive impact on results for IRE.”

A phased approach

To support the team in Dubai, we have implemented a phased strategy. The first phase of our project includes redesigning IRE’s current website to help build a more sustainable, user-friendly experience for partners and prospective customers. That work includes an ongoing SEO strategy to improve online visibility for key products and services.

Moving forward, our development and organic optimisation will be supported by an ongoing paid search campaign in phase 2 & 3 to drive enquiries and sales, as well as monthly e-shots to the company’s growing database.

Alongside our web work, we have begun implementing a new organic and paid social media strategy to help increase brand awareness and generate leads. This strategy includes a creative refresh inline with our new web designs and a paid budget targeting key audiences.

Drilling into the Middle East

Our move into the UAE market follows 18 months of strategic planning and networking in the region. Jaime Gee, MD of Jam explains: 

The UAE is a leading global trade and communication hub, connecting the East and West, which provides Jam with a wealth of business opportunities. 

We have been steadily and strategically building our network in the UAE to better understand the market and the size of the opportunity, which has resulted in this fantastic win with IRE Oil & Gas FZE, along with several other exciting partnerships in the making. 

 “We were also delighted to be invited to join the Middle East PR Association (MEPRA), sealing our commitment to the region.” 

Are you a business operating in Dubai or the Middle East? Do you want to understand how we can support your growth plans? Get in touch with our team today



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