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Partnering with Prevayl – Manchester’s boldest tech startup


Our newest partnership is with Manchester’s most exciting tech company, Prevayl. The tech startup aims to become the city’s first $1 billion startup within a year.


Prevayl is launching a range of intelligent textiles with integrated hardware that transforms everyday clothing into smart, tech-powered wearables.

Tracking seven bio-signals, the technology featured in the wearables is a global first, that is designed to truly enhance lives and make the world a healthier, safer and smarter place.

We worked closely with the startup’s founders to create a strong but simple brand presence, designed to showcase the company’s unique, life-changing offering.

The project included bringing the brand’s vision to life, which we encapsulated with the powerful tagline ‘imagine if’ to showcase the endless possibilities Prevayl’s tech offers to the human race. We created all of the startup’s identity, branding and brand messaging.

Prevayl’s smart wearables are aimed at a number of sectors such as fashion, fitness, healthcare and defence. As a result, we communicated the tech-powered solutions for each audience by recognising the individual pressure points. Our skilled creative copywriters developed the key messages for each sector to ensure that they resonated and communicated how Prevayl’s smart textiles could truly enhance their lives and solve problems.

We also created Prevayl’s new website, which was designed to showcase the vision and technology, along with the brand’s overall mission and partnerships. Our creative team developed a bold, editorial style and also created future-thinking visuals for the startup.

Video production company, Anattic, was also enlisted to create an impactful message to introduce the brand to the world. The high-energy video showcases Prevayl’s mission to make a global difference while staying true to its Mancunian roots.

Our client

Adam Crofts, CEO of Prevayl, commented: “Prevayl’s core values and ambitious business strategy required a strong, stylish and meaningful brand presence in order to showcase our global innovation and mission to make the world a better place, for years to come.

“The team at Jam_ delivered a hugely successful project in a tight time frame. We are confident that the sleek yet impactful branding will help to propel us towards becoming Manchester’s first unicorn tech startup within a year of trading.”

Our thoughts

Dave Gee, Co-founder and Creative Director at Jam_ , said: “We’re delighted to be working with Prevayl. We aim to inspire meaningful action in our work, and working alongside a brand that is set to have such a positive impact was a great fit for us. We imprinted the impactful messaging into the core of the brand. Our team really captured the life-changing and powerful ethos of the company’s mission.

“Whilst we had a short turnaround time on the project, the team put everything they had into it. We conducted a week-long design sprint, which delivered a strong and future-proof brand. We expect it to be around for years to come.

“It’s always great for us to partner with exciting Manchester companies, a city well-known for its pioneers, revolutionaries and ingenuity. The tech startup scene is absolutely booming and it’s a pleasure to play a part in it.”

We offer a broad range of integrated services from PR and digital, to branding and web design.

Want to Jam with us on your next project? Get in touch at or give us a call on 0161 850 0565.


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