With 45% of the world’s population active online for an average of three hours a day, social media is one of the most effective ways brands can communicate with their audience base. As with any strategy, your social media strategy must evolve constantly based on analysis of previous performance in order to succeed.
Upon building your strategy and setting your objectives and KPIs, you’ll carefully select the social media metrics you want to measure to meet your brand’s goals. We discuss the metrics you may want to consider when forming your idea of success in social media. …