The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Which is why so many leading brands utilise powerful imagery to disseminate their messages.
Here’s our rundown on why good photography is essential to any brand. (more…)
Trust is key in any relationship and it’s no different between brands and consumers.
When customers invest money into a brand and have a positive experience time and time again trust slowly starts to build. Those consumers that have true confidence in a brand are also likely to stay loyal to the products and services on offer, becoming an advocate and recommending the brand to friends and family. This is key for creating awareness and supporting your business’ bottom line. (more…)