To stand out from the competition and cut through the noise, it’s important for brands to maintain high visibility and awareness on an ongoing basis. Using PR and digital outreach as part of your strategy is key for increasing awareness and getting brand’s in the media spotlight.
But during a global pandemic, with one news story dominating the media, how can brands stay in the public eye? …
With an estimated $15 billion of marketing budgets worldwide expected to be spent on influencer partnerships by 2022, brands are looking to expand their audience outreach through this channel.
We cover what you should think about when including influencer marketing in your next campaign. …
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It’s pretty safe to say that 2020 hasn’t panned out how we expected up to now. COVID-19 caused lockdown measures to be put in place in the UK, which interrupted our everyday lives, from how we work to having to queue when popping down to the shops for some milk. …