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The JAM Jar

building your brands personality - jamjar

19.09.19

Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.

So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.

 

If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)

Jam_ continues its growth expansion with three high profile appointments

18.09.19

Integrated agency, Jam_ continues its ambitious growth plans with three new additions to its Manchester-based team.  (more…)

Apple showcases the iPhone 11… and a hard-earned lesson in PR

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

Why it pays to launch a bold campaign

09.09.19

As an agency that keeps our clients moving with the times, we find ourselves looking across the industry for inspiration. One thing we love is when brands go all-in with an advertising campaign that could cause a stir, but it pays off big time. (more…)

The power of a creative PR stunt

02.09.19

We love getting imaginative with our clients. There aren’t many better ways for generating brand awareness than a creative idea. 

Here are four reasons why PR stunts can work for your business, and some examples of successful creative campaigns…

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