Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)