Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started….