You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less. …
In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists. …
Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. …
It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer… …