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The JAM Jar

The latest updates in the social media world algorithm

31.05.19

Social media is forever changing to suit the way its audience uses the various platforms. Here are the latest changes you need to know about.

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5 ways you can improve your website’s SEO

24.05.19

Earlier this week, we attended a search engine optimisation workshop. The session covered what every brand should be doing to ensure their site pops up when a potential customer fires up their search engine.

We’ve condensed it into five top tips:

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Jam wins Hard Rock Cafe Manchester

23.05.19

The iconic Hard Rock Cafe restaurant group has appointed us to shake up the PR for their Manchester venue. We were selected to work on their Printworks-based restaurant, following a three-way pitch process.

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Why you should implement a tracking pixel

10.05.19

If you’re spending ages trawling through tonnes of data to tweak your social media audiences, you’re wasting valuable time. Here’s why a tracking pixel is a must-have for any site. (more…)

Brand identity

08.05.19

Your brand identity is a major part of your business’ equity and plays a huge role in the creation of instant brand recognition. For that reason, it needs to stand the test of time.

Make sure your brand identity is memorable and reflects your business’ values by investing in it.

Here are four reasons why you need to invest in your brand identity.

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Digital age of reporting

03.05.19

The way we report and measure the success of our work for clients has changed greatly over the years.

Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.  

Here’s what you need to know about how we now measure our success in a digital era. (more…)