The JAM Jar
Back in 2004, MySpace was the place to be, the final season of Friends aired and the phrase ‘digital PR’ didn’t exist. Traditional PR was the only PR and the focus was on securing media coverage using a network of valuable contacts built up over years of hard work. Success was measured by amount of coverage secured, audience reach and brand awareness. While those methods and measurements are still very important, it’s no longer the full picture. (more…)