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The JAM Jar

Love Island: How the stars will remain in the headlines and two ways brands can capitalise on that

27.07.17

(Spoiler alert!) Monday evening revealed the 2017 Love Island finalists to be Kem and Amber. These two have been in the villa since the beginning of the show, capturing the hearts of the nation. Love Island has seen record ratings, making the show ITV’s most popular format among 16-34 year olds. (more…)

Game of Thrones: How to avoid those soul-destroying spoilers

20.07.17

With the start of a new week, came the end to the long anticipated wait for the start of season 7 of Game of Thrones. The penultimate series has been long awaited by many, with the countdown starting in June 2016 as season 6 came to a close. (more…)

Kardashian scandal: A PR nightmare

13.07.17

Type ‘Kardashian’ into your search engine and see the screen fill with page after page of drama and news. The family’s popular TV series ‘Keeping up with the Kardashians’ has made them household names.  Their popularity is also helped by their very active social media accounts, which keep them constantly in the limelight. (more…)

Branding Independence in the right way

06.07.17

This week, we’re pulling out our binoculars and taking a look across the pond at our American neighbours, who celebrated their 241st Independence Day. The Fourth of July holiday remembers the day in 1776 the 13 American colonies adopted the Declaration of Independence, proclaiming citizens’ right to life, liberty and the pursuit of happiness. (more…)