The JAM Jar

Img: Starbucks

Social media is everywhere, meaning that, as hard as we try, we just can’t escape the latest craze that the world is retweeting or hashtagging. Recently that trend has been Unicorns, with unicorn products and make-up dominating our Facebook and Instagram feeds. (more…)

The influence social media has on the world of digital marketing is astonishing. There are over 2.8 billion active users across the globe, making social media strategies more important than ever. But with the social media landscape in constant flux, what trends can we expect to see for the remainder of 2017? (more…)

Social media and PR have become synonymous with each other, and for us JAMmers, Twitter plays an essential part in our communications strategies. The instability Twitter has been faced with recently is no secret, however, and Twitter’s sluggish user growth has left many to question whether the social network is set to die a death. (more…)

April Fool’s Day is a time to unleash your best pranks on the world, and this year saw some weird and wonderful efforts from brands across the globe. (more…)