The JAM Jar

As social media specialists we always keep a close eye on new digital developments, so we are very excited that Twitter has finally launched Twitter Moments in the UK.

Aimed at those who find Twitter confusing, Moments makes it easy to find the ‘best’ posts on the day’s stories by curating real-time, picture-led updates on breaking news. Led by Twitter’s in-house editorial team, comprised of former journalists, it groups together interesting tweets on single subjects from its 18 production partners including The Sun, Sky News and BuzzFeed UK. What’s more, users can ‘follow’ a Moment they are interested in, which allows them to easily keep up to date as news unfolds.

Moments appears as a new ‘lightning’ tab next to notifications, which users can click on to see a list of stories “that matter right now”. Once the user selects an individual Moment, they are able to start swiping through a collection of tweets, videos, GIFs, photos and Vines – all on the same subject. 

Twitter chose the 15th December to launch Moments, which just happened to coincide with the launch of astronaut, Tim Peake, into space. The former Army major is the first Briton to join the crew of the ISS and is employed by the European Space Agency.

Throughout this momentous occasion, Twitter Moments was updated with Sky News footage of Peake’s journey, tweets from Peake himself and tweets from the European Space Agency. These live updates allowed the whole of the UK to enjoy a detailed account of the historic event from wherever they were in the country.

Whether it is space travel, sport, politics, fashion or celebrity related this new feature will make it a lot simpler to monitor stories that are relevant or of interest. PRs will be able to monitor stories more easily on behalf of clients, and it is another useful tool to track PR campaigns.

Moments also taps into a dominant trend whereby consumers are increasingly demanding instant updates. Being able to watch news stories or trending topics from across the world unfold in real-time will appeal to the masses who demand immediate access to content. Combined with the Twitter owned Periscope app, which allows users to live stream events, this new development could position Twitter as a direct competitor to the likes of BBC News.

If you would like to find out how the JAM team could help you with social media, please get in touch on 0161 850 0565 or email Jaime@jampr.co.uk

Niamh McKenna discusses how festive broadcasting presents a wealth of opportunities for brands…

The Radio Times Christmas scheduling issue came out last weekend, presenting a wealth of opportunities for brands to connect with consumers over the festive period.

Christmas TV is ingrained in festive traditions, with the average Brit set to watch an average of 15 hours of telly over the holidays. The highly anticipated broadcasting schedule gives a strong indication of what will populate the newsfeeds as Brits digest their turkey.

72 per cent of programming across BBC1, BBC2, ITV and C4 will be re-runs (excluding news and weather), which suggests less room for original content. We are creatures of habit and we love familiarity when it comes to traditional rituals – according to Deloitte, a third of TV viewers watch the same programmes every day (2015 Media Consumer Survey 2015).

This presents a huge opportunity for brands to interact with consumers via social media, because by already knowing what happens in the classics, they can pre-empt the reaction on social media and tie it in to their Christmas campaign strategies. Brands can get creative with content such as gifs, memes, and parody videos, ready to post during the broadcasts and appeal to a mass market.

The broadcast industry has seen a seismic shift from traditional methods to digital platforms and on demand services; Netflix announced huge expansion plans to double its original content in 2017 while Google urged brands to spend at least 24 per cent of advertising budgets on YouTube instead of television. Viewers have control over what they want to watch and when they want to watch it, and the pace at which they consume media is steadily increasing; so, too, are the consequent opportunities for brands.

By utilising the right social media listening tools, brands can tap in to the consumer discussion on social media and gain invaluable feedback about what its audience is interested in. Social Bakers launched Social PRO in November, the world’s first real-time social intelligence tool, helping users to identify influencers, find sales prospects, manage crises in real-time, become proactive about customer service, and learn about a brand’s market with powerful reporting tools.

Brits love a bit of nostalgia, so it’s no surprise that the majority of TV listings over Christmas are re-runs. Taking advantage of this insight, the BBC has already announced it’s releasing a Christmas re-run collection.

All this talk of festive telly got the Jammers talking, so here’s our round up of Christmas favourites:
Jaime: Sex And The City – the Auld Lang Syne episode
Dave: Die Hard
Francesca: A Christmas Carol
Becky: Love Actually
Anna: Gavin and Stacey Christmas Special
Niamh: Home Alone
Lauren: Mean Girls – the classic Jinge Bell Rock scene
Rachel: Downton Abbey Christmas Special
Alex: The Grinch
Eve: Elf
Rebecca: Jingle All The Way

Team JAM (hot!) was last night crowned Best Full Service Agency at The Talk of Manchester Business Awards, and it’s all thanks to you!

As a public vote, the outcome was in your hands. But thanks to your continued support of JAM, and perhaps a little coaxing via social media, the award for Best Full Service Agency was bestowed upon us. We are delighted with this accolade and are truly grateful for your vote.


The Toms recognises the best SME support businesses in Greater Manchester, such as SEO companies, law firms, recruitment companies, IT support and accountancy, among many others.

This is the second time JAM has been honoured at the TOMs, previously crowned Best PR Agency in 2013. Last night’s honour is our first award as a newly integrated agency, having merged JAMpr and JAMcreative to provide a cohesive offering, comprising PR, creative and digital services for multi-national clients. 

During the voting stages of the TOMs, we pledged to donate £0.50 for every vote we received to the Cycling Scouser, who has recently completed an epic 10,000 mile solo bike ride from China to Liverpool to raise money for AnthonyNolan. We’re delighted to say that after receiving 817 votes we’ll be donating £408.50 to the blood cancer charity.

If you would like to make a donation to Cycling Scouser, you can do so here.
 
So as we bask in the warmth of our latest win, we’d like to thank you once again for your continued support.

And, as always, a HUGE thank you goes to our incredible team of Jammers who are the foundation of JAM. It is their exceptional work and steadfast enthusiasm that keeps us Jammin’.

Do you know a millennial? Are you a millennial yourself? Do you know how to market to millennials?

You might be struggling to answer the above questions and this is down to a massive amount of confusion surrounding the demographic.

Firstly, demographers disagree about the exact time frame that this group encompasses. Some say that millennials were born between 1982 and sometime in the early 2000s, while Pew Research says that millennials range in age from 18 to 33 years.

Some will admit to having never used or heard of this term and, according to research, many young people do not accept that the term applies to them. Apparently, a third of young people identify more strongly with the term ‘Generation X”

While the debate continues, there is no escaping the fact that PRs and marketers should be focusing efforts on this generation. It represents about a fourth of the entire population, with $200 billion in annual buying power.

As we head full-steam towards 2016, we have compiled a list of key learnings around millennials that PRs and marketers can use to shape a communications strategy:

Millennials are ‘digital natives’:

Millennials are the most digitally connected group. They are the most avid users of technology, and what’s more, they didn’t have to adapt to new technologies. Today, young shoppers’ attitudes and behaviours are largely inspired by people they know online, or even strangers who share their interests on social networks. A brand must maintain its social media channels and handle online complaints in a timely manner in order to remain in favour with millennials.

Companies should consider recruiting brand ambassadors to capitalise on the importance millennials place on inspirational and influential online figures. Brand ambassadors provide credible, trustworthy promotion and visibility to a brand (read our September blog for more information on building relationships with brand ambassadors).

Learn how to speak their language:

When you offer your audience content that they relate to and would happily share with others, you’re building a real brand-consumer relationship.

A great example of this is when Netflix cleverly honed in on a popular millennial phrase, ‘Netflix and chill’ and launched the first Netflix branded condoms:

http://www.huffingtonpost.com/entry/netflix-and-chill-condoms_56169ccde4b0082030a1738e

While it may not be possible to completely change a brand’s tone of voice and messaging, having an awareness and understanding of the language this age group uses is important. It’s an easy way of engaging with a highly lucrative market. 

Although, be warned! Trying to communicate with millennials in a way that is patronising or doesn’t align comfortably with your brand’s image will do more harm than good – if it backfires, the messaging could be viewed as a feeble attempt to “get down with the kids”.

Convenience is key:

Young customers are demanding a seamless experience and will be loyal to those companies that can deliver. This is evidenced in the fact that 18 per cent of millennial travellers claim hotel proximity to public transport is a deal breaker when booking accommodation, which is at least 10 per cent more than other traveller age groups – it’s clear that convenience is king for this demographic. Another good example of this is Uber – this service helps bring utility to millennials in a quick and convenient way.

The same can be said for marketing material. Rather than product and service listings, millennials want blog posts, videos, infographics and images so they can take in lots of information quickly and easily. Including this material in the communications mix enables a brand to reach out and engage with millennials.

JAM devises and implements PR and social media strategies that resonate with a wide range of audiences. No matter what target audience your brand is looking to communicate with, the millennial demographic is a critical consideration, and certainly not one to be underestimated. If you’d like to see what we can do for your brand, get in touch Jaime@jampr.co.uk.

Caroline is a food and drink blogger in the North West, and is the author of Yummy Food Makes Me Happy . She has written a guest blog for JAM, sharing her experiences of working with PRs…

With the rise in social media, the advance in technology and new ways of reaching the consumer, blogging has become a very important part of today’s fast paced society.

For businesses, the art of blogging is a very important marketing tool. It is less expensive, more influential and is much more effective than a static advertisement in a magazine, newspaper or billboard alone.

I started blogging as a hobby during the middle of this year. As I love eating out with my family and friends, I decided to focus my blog on food, drink and restaurants.

Blogging has opened my eyes to new experiences and has provided me with new food writing opportunities. I have attended a secret supper experience and luckily have been invited to numerous VIP launches and new restaurant opening parties. It has been incredibly fun, enjoyable and memorable attending these events then writing about them.

More and more eateries, coffee shops, bars and restaurants are hiring the professional services of external PR companies to handle the marketing for their business.

One of the roles of a PR company is to create, develop and maintain brand awareness between the business and its target consumers. The PR company may undertake tasks and responsibilities including any of the following:

•Writing websites
•Engaging in social media
•Devising marketing campaigns
•Working with the press
•Writing press releases

Some PR companies often work with bloggers to help develop the brand of a business, generate and maximise product interest and increase sales revenue and profits overall.

To maximise the effectiveness of blogging, I personally would like PR companies to interact more often with bloggers like myself.

I think it is important to like, favourite, re-tweet or share our posts on social media channels and to participate in our online conversations. This creates attention, builds up hype and generates interest. Consumers are more likely to seek further information when everyone is talking about it.

PR companies should consider arranging quarterly events whereby they invite a variety of influential bloggers for an informal group discussion. It would be a wonderful opportunity for bloggers to submit ideas, brainstorm and provide useful feedback on what they like and what they do not like.

It would also be nice for PR companies to meet bloggers in person so they can put a face against a name. I believe this will help to build, develop and strengthen the working relationships between the different parties involved.

Every blogger has their own writing style, individuality and unique personality. However, I think it would be particularly useful if PR companies provide bloggers (particularly those who are less experienced) with bullet points, set guidelines or summarise content that they would like bloggers to include when writing a blog post. This will ensure that vital information about a business, product or service is detailed.

Overall, with the changing consumer habits and new trends, blogging performs a vital role in business. Bloggers and reputable PR companies working closely together can help to support businesses in achieving their marketing goals and long term objectives. I truly believe it is the way forward and can contribute towards the overall success of a growing or thriving business.

To read my latest blog posts, please visit:
www.yummyfoodmakesmehappy.wordpress.com