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The JAM Jar

25.07.14

Today, the events industry is a big business in its own right and not necessarily an integral part of PR, as it has previously been. Though marketing still finds value in events, many brands are cutting back on targeted gatherings in favour of social media, newsletters and ads. But, now and again, an event does pop up in the local area and we think that it’s important to attend….

Last night, the JAM team attended the launch of Bierkeller’s new cocktail menu in The Printworks. The room was full of customers, the canapés were delicious and the drinks were flowing (we’re not turning down a free drink after all!)

Although we were there to show our support and just have a good time, we found ourselves chatting to a mix of people from various businesses across Manchester.

Networking cannot be underestimated! Although interaction largely takes place over the phone or on email nowadays, events give PRs an effective platform to establish better working relationships with business owners, customers and journalists. Relationship marketing is ultimately created from shared experiences.

Live events also give those in attendance a better understanding of the brand’s messaging, so if you do end up talking to a journalist about the business in the future, you’ll have the insider knowledge and know exactly what you’re on about.

There was also a videographer and photographer at the evening, capturing high quality images. Many people think that PR is about press releases, text and words — which, to a certain extent it is. However, the importance of images will always be equally important.

So, next time you decide to go home after a hard day of work (we know how tempting this is) rather than attending an event you have been invited to, remember that you can use events wisely to establish new relationships and build upon existing ones. It makes the job of a PR much easier in the long run.

Tweet us your thoughts @JAM_Manchester

Words by Anna Pickard

18.07.14

Unless you live under a dark rock very far away, you’ve probably heard that there’s going to be a heatwave in the UK this weekend.

We’ve all read the ‘health warnings’ in the press (it’s like us Brits have never seen sunshine before) and noticed the increase in half-naked bodies with questionable tan lines walking the streets (this is not OK, by the way).  It begs the question, what is one to do when temperatures are set to hit 30 degrees in some regions and you don’t want to waste a second of your weekend…

The team at JAMpr has put together a short guide to heatwave-appropriate activities, which we hope you’ll find useful. We’d love to hear how you’re spending the warm weekend so tweet us on @JAM_Manchester

1. Friday 18th to Sunday 20th July is The Warrington Music Festival – ideal for music fans or for those after some entertainment while picnicking with the family. On Saturday evening Bank Park, Warrington, hosts Proms in the Park and the festival closes on Sunday evening with a performance by Scouting for Girls at Golden Square – visit the Facebook page for more information:

2. Street Feast returns to Kingsland Road, London, this weekend for a summer-long stretch of night markets for the foodies amongst you. The tempting line-up of street food favourites includes Korean burritos, delicate Taiwanese buns, crisp fried chicken and juicy burgers, among many others.

3. If you’re lucky enough to be visiting the Lake District this weekend, head to Coniston Country Fair on Sunday. It is a traditional event offering visitors an enthralling insight into Cumbrian Life. The show attracts thousands of visitors and locals each year so head over for some lakeside fun in the sun!

4. If you’re based in Manchester (like us Jammers), there’s the chance to explore the newspaper heritage behind Manchester’s Printworks and tour exclusively behind the scenes. The tour takes place on Sunday 20th July at 11am.  It includes a trip to The Printworks’ stunning rooftop garden, which boasts amazing views across the city (who doesn’t want to be on a rooftop garden on a sunny day?).

5. Finally, the fun of throwing a foam ball at an opponent in fancy dress returns to Newquay this summer. Lusty Glaze Beach Dodgeball 2014 is to take place on Sunday July 20th 2014. It’s the perfect event for beach lovers looking for some seaside entertainment!

So, have fun in the sun and keep cool in the heat!

Words by Anna Pickard

11.07.14

Twitfaced

Have you ever been to an event where you can see the entire guest list before you arrive?

Twitfaced is a new phenomenon of social socialising for ‘like minded Manchester business folk’, and JAM are going this evening to see what all the fuss is about (along with our good friends Clickoo!).

Specifically enticed by the promise of a magician; we trawled through the guest list to eliminate any unsuspecting exes planning to attend, and are preparing for a night of tequila and tweeting to come.

If you’re going too let us know @JAM_Manchester

#Fridayplaylist

On the subject of social socialising we are implementing a weekly #Fridayplaylist at JAM Towers, because all that hard work has to be accompanied by a backlog of Beyoncé, right? 

We’re on the search for what’s on your #Fridayplaylist. Just to let you in on the caliber of tunes we’re talking about, Kylie Minogue, Outkast, and Milky Chance have been dominating today. Let’s share the love.

Clive

We’re a big fan of deskorations at JAM and this week we have a new edition to the Dawson/Frood desk. Meet Clive. The Cactus.

Tweet us with your #deskorationinspiration

04.07.14

The JAM team has been busy dusting off its light sabers and entering a new realm to support the Star Wars Galactic Gala hosted by The Printworks this Sunday, 6th July.

Star Wars fans from across the UK will have the unique opportunity to meet special guests from the original Star Wars cast including: Paul Blake, Pam Rose, Femi Taylor and the much celebrated makeup artist, Shaune Harrison.

The gala event also includes two live Q and A sessions and photo stalls, with the chance to get a snap with Darth Vader, C-3PO and even a Stormtrooper Selfie. There will be a costume competition during the day so we’re expecting Manchester to turn into a Star Wars film set as fans descend on the city.

To support the event, JAM pulled out its Jedi mind tricks and not only has it been featured on popular websites and blogs in the region –  MEN, Manchester Confidential, and Manchester Social 101 to name a few, but it was also a lead story on Jedi News and a preview ran on the Star Wars Watch Facebook page.

Find the JAM team celebrating in a galaxy not so far away with a glass of Obi Wine Kenobi…

The Star Wars Galactic Gala starts at 12pm at The Printworks on Sunday 6th July and all lovers of the Empire are welcome. Find out more on the website.

May the Force be with you!

P.s – Even Maurice (aka Yoda) is getting into the spirit…