We are delighted to announce that Argos for Business, the merchandise, incentive and motivation solutions division of the Home Retail Group, has appointed JAMpr as its external PR agency, as it looks to bolster awareness of its business services amongst both private and public sectors.
Following a national tender process, comprising 15 competing agencies, JAMpr was awarded the 12-month contract. Charged with educating audiences on the breadth of the Argos for Business range of market-leading business solutions, the Manchester based agency will carry out a strategic, nationwide PR campaign targeting b2b media across a series of sectors including FMCG, financial services, education, healthcare and social housing, amongst others.
Established over 30 years ago, and now part of Home Retail Group, Argos for Business provides clients with access to three of the UK’s leading retailers, Argos, Homebase and Habitat.
Working with organisations of any size, Argos for Business provides flexible solutions that help maximise performance, increase sales and make the most of budgets: from a small thank you for a job well done, to a cost effective customer loyalty programme, along with a range of purchasing and procurement solutions for companies buying single items or in bulk.
Danny Clenaghan, MD of Argos for Business said: “JAM’s experience and knowledge of the business services and incentive and motivation industry, teamed with their clear passion and creativity really stood out in their pitch.
“We were looking for an agency that could create a clear voice for Argos for Business across all the sectors we operate in and I am confident that JAM’s expert and tactical approach will form a vital component of our communications strategy.”
Jaime Gee, MD of JAMpr offered: “Argos for Business is a leading brand that we are thrilled to be associated with.
“The business solutions sector is a particular area of expertise for JAM and we are looking forward to driving Argos for Business’ PR efforts forward and producing excellent results.”